MAM
Legrand India revolutionises customer experience with E-Shop launch
Mumbai: Today, Legrand India unveiled a groundbreaking digital strategy that promises to redefine the customer experience in the electrical and digital building infrastructure sector. Named “E-Shop,” this direct-to-customer (D2C) platform boasts a highly interactive website and a suite of digital channels. It is catering to a diverse clientele, including homeowners and remote electricians. As a market leader, Legrand is set to ensure seamless last-mile connectivity in India with free-of-cost deliveries.
This exciting new venture was formally inaugurated by Legrand Group in India MD & CEO Tony Berland in a recently held event, accompanied by a fresh logo, innovative services, and a pioneering marketing campaign. The E-Shop’s success was validated through a rigorous five-month beta testing phase, serving over 200 customers monthly and seamlessly integrating with Legrand’s extensive ecosystem.
Legrand India director of sales Samir Kakkar stated, “In addition to our existing channels, such as projects, panel builders, system integrators, and retail counters, we recognised the burgeoning growth of e-commerce in India. To align with our ambitious goals, we have established a dedicated channel – digital business & emerging channel, which manages our e-commerce and omnichannel operations. Our sellers and fulfilment partners are our trusted distributors, fostering a robust nationwide distribution network.”
While D2C marks a promising journey for Legrand, it builds on a digital foundation established through previous initiatives. Legrand India has already achieved substantial business success worth Rs 230 million through digital platforms like Meta, Google, Indiamart, and Amazon. This favourable response paved the way for the creation of a dedicated E-Shop for Indian consumers, which is poised for further growth with targeted customer acquisition and content strategies.
Legrand India brand digital business and emerging channels Laxman Tari elucidated, “We are actively working on enhancing the customer experience through various projects aimed at simplifying the online purchasing journey. These initiatives will propel our product category into a prominent position on the online selling platform, with stages of implementation expected within the next six months.”
Legrand India’s head of director marketing Sameer Saxena, emphasised, “Legrand is renowned for its product innovation and disruptive marketing strategies. We have meticulously studied consumer behaviour, trends, and patterns to ensure unmatched customer satisfaction. Our introduction of modern trade concepts in the electrical industry has borne fruit, with 45 showrooms across India. We aim to replicate this success in the realm of e-commerce.”
Behind the seemingly simple concept of an E-Shop lies a web of innovation. To meet the critical demand for defined product availability, Legrand established a dedicated slot in its warehouse, swiftly accessible to sellers. The E-Shop is equipped with a dedicated call centre to promptly address customer queries and complaints. Additionally, Legrand has harnessed the power of machine learning with ‘Chatbot – LIVA,’ offering real-time transaction updates, product inquiries, and efficient complaint handling.
To bolster consumer confidence in shipping and logistics, Legrand has forged a pan-India partnership with ‘Delhivery.’
As the Internet of Things (IoT) drives demand for smart home products across India, Legrand’s E-Shop is poised to become the go-to destination for these offerings. Customers can now effortlessly embark on the journey to make their homes smarter. The E-Shop even offers the option to book an appointment with an expert for a personalized smart home experience.
With this groundbreaking E-Shop, Legrand reaffirms its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new standards for customer satisfaction and convenience. For more information and to experience the future of electrical infrastructure, visit Legrand E-Shop.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
