MAM
Legends League Cricket appointed BookMyShow as exclusive ticketing partner
Mumbai: Legends League Cricket has announced that India’s leading entertainment destination, BookMyShow, has been appointed as the exclusive ticketing partner for its upcoming season.
The next season will be played between 16 September – 5 October 2022, and tickets will be available exclusively on BookMyShow. Fans can also get their tickets for the special matches, which will be played on 16 September, 2022, between Indian Maharajas and World Giants, on BookMyShow. Tickets for all matches are available on the platform.
Legends League Cricket co-founder and CEO Raman Raheja said, “With the scale of its loyal and compelling consumer base, BookMyShow brings in a focused approach and experience as far as online ticketing goes. We hope to have a world-class experience for our spectators at every touch point, whether on the field or online, and that is the reason we have partnered with the most preferred online entertainment platform for ticketing.”
BookMyShow COO-live entertainment venues Anil Makhija said, “With a compelling line-up of players, the upcoming season of the hugely popular Legends League Cricket is all set to attract massive crowds. BookMyShow is delighted to be associated with this one-of-its-kind initiative, where more than 100 legendary cricket players have come together on one platform to entertain fans. We can’t wait for the season to get started!”
The Legends League Cricket will be a four-team tournament and a 16-match affair. The league will start on 16 September at the Eden Gardens in Kolkata and will be hosted in five different cities, including Lucknow, New Delhi, Cuttack, and Jodhpur.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
