Brands
Leeford Ortho turns orthopedic care into a fitness lifestyle
MUMBAI: Leeford Ortho is giving orthopedic support a fresh twist, turning it from a medical necessity into a lifestyle choice with its new high-energy campaign, ‘Fit raho, hit raho’. The campaign stars fitness icon Tiger Shroff and comedian Varun Sharma in three fun, relatable films that celebrate movement, ambition, and everyday fitness.
Instead of focusing on pain and recovery, Leeford Ortho celebrates activity as a way of life. The campaign positions the brand for active, goal-driven consumers who see fitness as part of their identity, not just an occasional workout. With fast-acting relief that fits seamlessly into daily routines, the brand becomes a partner in staying on the move rather than a temporary fix for discomfort.
Schbang handled the complete creative journey, shaping the brand’s voice and coining the memorable tagline ‘Fit raho, hit raho’. Produced by Hogarth, the films capture situations that feel natural for Tiger and Varun, ensuring the message resonates with audiences while keeping product recall strong.
Leeford Healthcare Ltd. director Sidhant Gupta said, “With ‘Fit raho, hit raho’, we target people who see fitness as a way of life, not just a solution. Schbang helped us make that vision energetic and relatable for today’s consumers.”
Schbang creative director Hariharan Subramanian added, “Leeford was a rare opportunity. We could give the brand its first advertising voice and take it out of the clinical mould. Instead of talking medicine, we talk to people before they even become patients.”
By blending Leeford’s healthcare expertise with a youth-relevant, fitness-first approach, the campaign proves that orthopedic care can be more than relief, it can be a celebration of continuous momentum.
Brands
Infosys invests Rs 290 crore to expand Mohali development centre
New 350,000 sq ft facility to house 3,000 employees and boost AI work.
MUMBAI: In India’s tech corridors, even the skyline is beginning to look a little more digital. Infosys has begun expanding its development centre in Mohali with an investment of around Rs 290 crore, strengthening its presence in North India as demand grows for artificial intelligence and cloud driven enterprise solutions. The expansion project was marked by a groundbreaking ceremony attended by senior company leaders and officials from the Punjab government, according to a report by The Times of India.
The new development will include a dedicated software development block along with additional infrastructure to support the company’s growing operations.
Once completed, the facility will add approximately 350,000 square feet of built up space and is expected to accommodate around 3,000 employees. The expanded campus will support the development and deployment of large scale technology solutions across areas such as artificial intelligence, cloud computing, application development and broader digital transformation programmes.
Infosys currently employs close to 1,000 professionals at its Mohali centre, where teams deliver digital services to global clients across industries including banking and financial services, retail and healthcare.
The expansion is also expected to strengthen the region’s technology ecosystem by generating new employment opportunities and increasing the availability of skilled talent in the area.
With the additional infrastructure, Infosys plans to expand its work on AI led enterprise solutions, while improving operational agility and enabling more flexible hybrid working arrangements for its workforce.
As companies around the world accelerate their digital transformation journeys, the expanded Mohali campus is expected to play a growing role in supporting enterprise clients adopting AI driven innovation and next generation technology platforms.
