Brands
Leeford Ortho turns orthopedic care into a fitness lifestyle
MUMBAI: Leeford Ortho is giving orthopedic support a fresh twist, turning it from a medical necessity into a lifestyle choice with its new high-energy campaign, ‘Fit raho, hit raho’. The campaign stars fitness icon Tiger Shroff and comedian Varun Sharma in three fun, relatable films that celebrate movement, ambition, and everyday fitness.
Instead of focusing on pain and recovery, Leeford Ortho celebrates activity as a way of life. The campaign positions the brand for active, goal-driven consumers who see fitness as part of their identity, not just an occasional workout. With fast-acting relief that fits seamlessly into daily routines, the brand becomes a partner in staying on the move rather than a temporary fix for discomfort.
Schbang handled the complete creative journey, shaping the brand’s voice and coining the memorable tagline ‘Fit raho, hit raho’. Produced by Hogarth, the films capture situations that feel natural for Tiger and Varun, ensuring the message resonates with audiences while keeping product recall strong.
Leeford Healthcare Ltd. director Sidhant Gupta said, “With ‘Fit raho, hit raho’, we target people who see fitness as a way of life, not just a solution. Schbang helped us make that vision energetic and relatable for today’s consumers.”
Schbang creative director Hariharan Subramanian added, “Leeford was a rare opportunity. We could give the brand its first advertising voice and take it out of the clinical mould. Instead of talking medicine, we talk to people before they even become patients.”
By blending Leeford’s healthcare expertise with a youth-relevant, fitness-first approach, the campaign proves that orthopedic care can be more than relief, it can be a celebration of continuous momentum.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
