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LeEco’s Le 2 and Le Max2 create new flash sales registration record of 150,000 in first 24 hours
MUMBAI: LeEco’s recently launched second generation Superphones Le 2 and Le Max2 are definitive trend-setters in the industry given their distinctive features, many of which are industry firsts. It is hardly surprising that the new Superphones have received such a tremendous response from users securing a record-breaking number of150,000 registrations for Le 2 and Le Max2,in just 24 hours. It has surpassed the record of 1 lakh registration within 24 hours achieved by the predecessor Le 1s back in January. Given the unmatched value proposition of features and content at an extremely attractive price, both Superphones have stirred up the Indian smartphone market.
In less than 24 hours since the registrations for Le 2 and Le Max2 began on June 20th, the Superphones have received impressive traction on its recently launched marketplace e-commerce website, LeMall.com as well as its e-commerce partner, Flipkart.
With exponentially growing registrations now well underway, the first flash sale for Le 2starts at 12 noon on June 28, registrations for which will close at 11 AM, on the same date. For Le Max2, registrations are open till 28 June 1PM followed by the flash sale at 2 PM just an hour later.
It is logical to surmise that the unprecedented response and demand for both Le 2 and Le Max 2 can be attributed to the distinct features that set them apart from any other smartphone in the industry. Both, Le 2 and Le Max 2 come with USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) standard, patented by LeEco and a world first. The introduction of CDLA technology is a testimony to the company’s history of setting new trends and pioneering cutting-edge technology, which means the Superphones Le 2 and Le Max 2 are all set to redefine the audio experience for users.
Again, the concept of content ecosystem and membership model in smartphones in India, is unique to LeEco Superphones. With impressive additions to its Supertainment Membership Program the Le 2 and Le Max2come bundled with one year LeEco Membership worth Rs 4900.Through LeEco Membership program, users can get access to a collection of 2000+ movies. LeEco has the largest collection of blockbuster and award winning movies from across the world including top Regional Cinema from India – across Hindi, Tamil, Telugu, Marathi & Bengali films. Meanwhile, the membership program provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs for users’ choices. LeEco also takes the lead in offering 1.9 million songs and online international live concerts with lossless audio, bringing the users’ CDLA audio experience to a brand new height.
During the flash sale of Le 2 and Le Max 2 on June 28, users can look forward to some amazing offers –
1. 10% SBI cashback (Applicable only on Flipkart. Users can avail a discount of maximum Rs.1200 per card. The 10% cashback, valid on 28 June, is also applicable on EMI transaction on SBI Credit Cards)
2. Free CDLA Earphones worth Rs.1990 (Introductory offer, applicable only in the first flash sale)
3. Both Superphones include a one-year LeEco membership worth Rs 4900
A quick look at the blazingly fast processor & camera of Le 2 and Le Max2-
Le Max2, the 4GB+32GB model is priced at an attractiveRs 22,999 while the Le 2, the 3GB RAM and 32GB ROM combination Superphone, comes at a compelling price of Rs 11,999. Following are the portals for potential users to embark on a journey to fully experiencethe disruptive technology and a connected ecosystem world.
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FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
