Brands
LeEco launches Super TVs; to invest Rs 1330 cr in Indian content
MUMBAI: LeEco claims to have ushered in new era of content integrated TVs in India with the launch of its Super3 series of Super TVs. Now there are strong indications or rumours that the company is now contemplating a slew of partnerships with leading names in the media -entertainment industry for content aggregation.
Bolstering its content ecosystem seems logical for a company like LeEco that has been very vocal about its content proposition as its key differentiator. Now it appears to have seriously embarked on upping its content offerings across movies, drama, sports, games and more.
It is speculated that LeEco is already in discussions with local content producers and international studios for content tie-ups and has started work towards developing in-house shows and formats.At the Super TVs launch event, the company made its intentions clear about looking at investing close to $200 million (Rs 1330 crores) into developing content for India, including its own produced content, over the next two to three years. If this is to be believed, then LeEco will really raise the bar in the industry when it comes to content integration into devices like smartphones & TVs.
Currently LeEco claims that their Super TV users will get to access about 2000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade), and more than 50live concerts. Sources reveal that in the coming months, the global corporate will most likely acquire more than 1000+ hours of content and might offer more than 15 HD channels as part of Le Live to its users.
It is also expected that LeEco will expand its offerings from entertainment to include popular games Rumour has it that LeEco will introduce over 500+ games in the next few months for its Super TVs and mobiles, eliminating the need for console gaming. These seem like ambitious moves and if true, will certainly makeLeEco a game-changer in the OTT-Content business in India.
Globally as well, for its TV business, LeEco is reportedly significantly ramping up its activities. Last week it announced the US$2 billion acquisition of smart TV manufacturer Vizio. In a recent move, LeEco is also rumoured to be exploring a content deal with Netflix.
This looks like an interesting time for the Smart devices industry both globally and in India. And content seems to be king-pin to lead this charge into the future.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
