Brands
Lectrix EV launches game-changing LXS G2.0 in Tamil Nadu
Mumbai: Lectrix EV, the electric mobility arm of SAR Group and a pioneering force in sustainable mobility solutions launched LXS G2.0, its new Two-Wheeler EV with 93 game-changing features in Tamil Nadu. The event was held at The Park, Chennai on the 25 of September 2023.
Lectrix LXS G2.0 series is making waves after its launch in Delhi. Within three weeks of their unveiling, 12,000 bookings have been made, marking a remarkable milestone that redefines the future of urban mobility. Lectrix EV is thrilled with this response and is now expanding its presence in the Tamil Nadu market.
Lectrix LXS G2.0 electric scooter is a game-changer in urban mobility, offering as many as 93 features. These scooters come with an impressive array of 29 safety features, 23 smart features, 9 comfort features, and many more. The focus is on providing you with modern, safe, intelligent, and connected mobility.
Lectrix EV MD & CEO K Vijaya Kumar stated, “The LXS G is for the young progressive Indians who need modern, connected, affordable E two-wheelers to navigate through the roads and life. Easy, affordable and clean personal mobility is the key to unlocking progress that the young dynamic India needs now. We want to make it easy and risk-free for the Gen Z and young millennials to shift to electric mobility.”
There are many first-in-class innovations offered at the affordable and competitive price range of Rs one lac where the fulcrum of the EV two-wheeler category resides. This sets the Lectrix scooters apart, providing loads of functionalities, a well-tested and certified platform with MD & CEO-Lectrix EV cutting-edge connected tech.
Enhancing the riding experience are the integrated navigation system, smart safety features, voice assistant, and a robust chassis that has been torture tested for more than 2.6 lac km.
But it’s not only the hardware capabilities that stand out but also the smart connected features. The LXS G vehicles will accept updates over the air. Overall, all these elements will elevate the joy and convenience of riding to unprecedented levels.
The products offer tech-based facilities such as auto-indicators, smart ignition, helmet warning, vehicle diagnostics, ride statistics, remote seat operating via mobile app, anti-theft mechanism, and helmet warning amongst many other tech-based features that are not present in the available EVs in the industry.
K Vijaya Kumar added, “The LXS G scooters have 93 game-changing features targeting the youth. The Indian Gen Z needs a well-connected vehicle that comes with tech features like smart navigation, first-in-class auto-indicators, over-the-air updates, find-my-vehicle, emergency SOS buttons etc. The youthful sleek design and vibrant colours are icing on the cake.”
The LXS G scooters are available Pan-India at the brand’s dealership partners and the brand aims to expand this network and availability with 100 cities/dealerships pan-India.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
