MAM
Lectrix EV joins forces with Zypp Electric
Mumbai: In a significant move that promises to reshape the Indian electric two-wheeler landscape, Lectrix EV, a major player in the electric vehicle (EV) industry, has forged a strategic partnership with Zypp Electric, a leading provider of electric mobility & delivery solutions. The collaboration is set to play a pivotal role in Zypp’s ambitious expansion plan, which aims to increase its electric vehicle fleet by more than one lakh EV Fleet size by next year.
Lectrix EV, the electric mobility arm of SAR Group is renowned for its cutting-edge electric two-wheelers. In this strategic collaboration, Lectrix EV will leverage its expertise and resources to supply customised electric vehicles tailored to Zypp’s specific requirements for their expanding last-mile delivery business. These vehicles are not only environmentally friendly but also compliant with the FAME II scheme, aligning perfectly with the Indian government’s goal towards cleaner and sustainable transportation options.
One of the standout features of this partnership is the fact that all the vehicles provided by Lectrix EV to Zypp will be 100% made in India & FAME II-approved products. This commitment to domestic manufacturing reflects the companies’ shared vision to bolster the ‘Make in India’ initiative and promote self-reliance in the EV sector. It is expected to generate a positive ripple effect throughout the Indian EV ecosystem aiding in increased employment opportunities and technological advancement.
Lectrix EV MD & CEO K Vijaya Kumar shared, “Lectrix EV’s readiness to provide customized electric two-wheelers tailored to Zypp’s needs is a testament to their deep understanding of the B2B (business-to-business) use case in the electric mobility industry. This understanding has been honed through past and ongoing collaborations with industry giants like Bounce and Mooving. The valuable insights gained from these partnerships have positioned Lectrix EV as a go-to partner for businesses seeking efficient and sustainable last-mile delivery solutions. As the partnership between Lectrix EV and Zypp takes shape, it is likely to accelerate the adoption of electric two-wheelers for commercial purposes, setting a new benchmark for sustainable and efficient last-mile delivery solutions in India.”
“We are currently in a massive expansion phase and our aim is to deploy half a million scooters within the next 4 years. Indian last mile market is desperately looking to electrify itself and the solution lies with large scale fleet service providers who can manage the entire ecosystem around EVs. The adoption of electric two-wheelers for last-mile deliveries not only reduces operational costs for businesses but also contributes significantly to reducing carbon footprint and fuel the ongoing demand of faster deliveries to customer doorsteps. In the past, we have worked with a few select OEMs. We have been testing Lectrix products for a few months now and am happy to collaborate with Letrix EV to achieve this big goal and look forward to working with them in the future as well”, shared Zypp Electric COO & co-founder Tushar Mehta.
The timing of this collaboration couldn’t be more opportune. With the Indian electric vehicle market witnessing rapid growth and the e-commerce sector experiencing a boom, Zypp’s expansion plans align perfectly with the evolving needs of the Indian consumer.
With FAME II compliance and a commitment to Indian manufacturing, this alliance exemplifies the transformative potential of the electric vehicle industry in the country. As these electric fleets hit the streets, it won’t just be the wheels that are turning; it will be the wheels of progress, innovation, and a greener future for India’s urban landscape.
Brands
Netflix acquires Ben Affleck’s AI film-tech firm InterPositive
Streaming giant picks up production startup to streamline digital filmmaking
LOS ANGELES: Netflix has officially acquired InterPositive, an AI film-technology startup founded by actor and director Ben Affleck. The move marks a significant investment by the streaming service into assistive AI tools designed to support the technical side of movie production. While many AI companies focus on generating new images or scripts, InterPositive focuses on the logistical challenges of filmmaking. The firm’s technology is designed to handle technical tasks that often delay post-production, such as correcting lighting inconsistencies and ensuring visual continuity across different takes.
The acquisition is not about replacing human actors or writers. Instead, Netflix intends to use the technology as a digital assistant for directors. The software understands cinematic logic, meaning it can automatically adjust background elements or environmental effects to ensure a film looks polished and consistent without months of manual editing.
In a Netflix post on Thursday, Affleck emphasised that the project was born out of a desire to support the craft rather than automate it. “I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that,” Affleck wrote. “From the invention of the moving image to the transition to digital, from motion capture to virtual production, technology has evolved alongside the artists who use it. Our shared commitment to continuing this legacy makes joining together a natural next step.”
Netflix chief product and technology officer Elizabeth Stone said, “Our approach to AI has always been focused on meaningfully serving the needs of the creative community. InterPositive’s technology is purpose-built for filmmakers and showrunners to naturally support their visions. We’re excited to welcome the team to Netflix and continue building a future where technology enhances storytelling, while people remain at the core.”
Netflix chief content officer Bela Bajaria added, “New tools should expand creative freedom, not constrain it. Ben and his team are part of a long tradition of artists leading innovation in storytelling. Their work gives filmmakers more choices, control, and protection for their vision.”
The deal coincides with a broader partnership between Netflix and Artists Equity, the production company led by Affleck and Matt Damon. Following the success of their recent projects on the platform, this acquisition cements Affleck’s role as both a creative and technical advisor to the streamer. Affleck noted that the partnership was a logical fit due to “Netflix’s decades of experience applying and scaling technology responsibly.” He will serve as a senioradvisor for the integration of the technology, ensuring the tools remain focused on helping filmmakers.
For the film industry, this acquisition signals a shift in strategy. Rather than just buying finished movies, Netflix is now owning the specialized technology used to build them. By bringing these tools in-house, the company aims to reduce the rising costs and lengthy timelines associated with high-budget original films while giving their productions a technical edge in speed and visual quality.
