MAM
Leading lifestyle brand MevoFit launches True Wireless Earbuds Atom in India
Leading lifestyle brand MevoFit has launched its latest True Wireless Bluetooth earbuds named ‘Atom’ at an affordable price range in India. These cozy and snug fit earbuds come powered by Bluetooth 4.0 technology for high sound quality, and they are IPX4 certified to offer a sweat and splash proof experience. The lightweight earbuds offer a competitive 40 mAH battery performance for long- lasting music and telephonic conversations. They also offer microphone support with passive noise cancellation mechanism for a complete high-end stereo performance.
Listening to your favorite music should be an amazing and immersive experience. Atom lets you do just that, as it allows a playtime of music for around 3.5 hours, plus a, talktime of 3 hours and a standby time of 120 hours on a single charge. The pair comes with a designer auto-charging metallic charging case. The battery capacity of the earbuds and the charging case are 40 mAH and 360 mAH, respectively.
To ensure a hassle-free experience, the earbuds offer one-step pairing and smart touch control. All you need to do is open the lid of the charging case and let Atom connect to the last paired device. The superior HD sound quality is apt for listening to music and podcasts, watching movies, communication on calls etc. These high-quality music accessories can also be used as a wired headphone through an audio cable, in case the battery runs out.
Colours are the closest signatures of our personality and style statement. These True Wireless Stereo Bluetooth earbuds are available in a combination of red and black colours, and they exude a premium look and feel. A soft gel-based surface and a seamless nano coating together make them sweat and dust proof. This next-generation wireless device has been developed after thorough research and due diligence, thereby enabling a better experience. The device is compatible with Android as well as iOS. It comes with a 12 months warranty that can be claimed easily through a 24×7 in-app helpdesk.
The MRP of the MevoFit Atom is Rs. 6,999 and is currently available at a special price of Rs. 3,499 on Amazon and will soon be available on Flipkart and Tata Cliq.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
