MAM
Lays launches new cricket based campaign – ‘Ghar Banao Stadium’
BENGALURU: After launching the ‘Lay‘s Flavour Team‘ campaign this cricket season, Pepsico‘s potato chip brand Lay‘s announced an all new campaign based on its consumers‘ cricket watching moments – ‘Ghar Banao Stadium‘ (GBS). The campaign is accompanied by a TVC that will be on air till 7 July 2013.
With GBS, Lay‘s says that it is attempting to establish its recently enhanced range of six flavours with two new recent additions of ‘Chile Limon‘ and ‘French Salt n Cracked Pepper‘.
A 50 day long consumer engagement campaign, the brand claims that GBS brings the cricket stadium closer home and gives consumers a chance to get a timeout with three cricket celebs from the Lay‘s Flavour Team- Indian cricketer Rohit Sharma, commentator Ravi Shastri and umpire Billy Bowden.
As part of this campaign, consumers need to SMS a four digit promo code behind the Lay‘s pack. Three winners along with their friends get a chance to meet the celeb trio at the end of the campaign. Lay‘s will also announce one winner everyday who will get One Lakh rupees as the daily prize.
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Pepsi looks at cashing in on the ICC Champions Trophy fever
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
