MAM
Lay’s Cavalcade celebrates cricket mania in New Delhi
New Delhi: With India having a more than a decent chance of making the World Cup Final on Sunday against Australia FMCGs are doing their best to capitalise on the momentum.
Snack brand maker Frito-Lay India has announced that it concluded its weeklong cricket extravaganza with the setting up of a 25 feet long cricket bat in M Block Market at Greater Kailash 1.
This bat has been doing the rounds of different parts of New Delhi as part of the Lay’s cavalcade. Cricket enthusiasts have been signing the bat wishing the Indian cricket team luck for tomorrow’s semi-final encounter against minnows Kenya.
As part of the Lay’s Cricket Road Show, the Lay’s cavalcade visited all the hotspots and high traffic spots in New Delhi from 9 – 15 March. A special thematic float was created for the same on the lines of a cricket stadium complete with a cricket pitch with nets. A large imposing replica of the World Cup was placed right on top of the truck.
An official release informs that interactive games and music added to the mood of cricketing fun and action. In a display of support for Saurav and the boys, fans got their faces painted in the colours of the tricolour.Cricket aficionados tested their wits and skill in Luck Ya Duck and Lagi Bet Quiz.
Frito-Lay India is the manufacturer of snack brands such as Lay’s Potato Chips, Lehar Namkeen, Kurkure and Cheetos fun snacks in India. Its parent company, the $ 11 billion Frito-Lay International is the world’s largest snack food company and is part of the $27 billion PepsiCo Group of Companies.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
