Brands
LAVIE CARES: Empowering women through education, one step at a time
Mumbai: Committed to the progress of women’s empowerment and education, Lavie stands as a pioneering brand celebrated for its enduring elegance, etching a legacy of innovation since its inception in 2010. Founded by the visionary Shobha Tainwala, Lavie’s journey is a testament to the belief that business can be a powerful force for good. At the heart of this transformative journey lies ‘LAVIE CARES’, an initiative that exemplifies the brand’s deep-seated dedication to create a better world for women through enhanced education.
LAVIE CARES is a resolute commitment to uplift women and enable them to fulfill their dreams. Grounded in the principle that every business can be a force for good, LAVIE CARES focuses on harnessing the power of education to foster empowerment. Over the course of the last three transformative years, this initiative has successfully educated and uplifted 2000 deserving women, while also making a substantial investment of more than 15 Million.
LAVIE CARES operates on a five-step framework that ensures maximum impact and sustainable change in the lives of women:
1. Make a Match: The dedicated LAVIE CARES team works tirelessly to identify and collaborate with partners that can effectively provide education facilities for women.
2. Design the Program: In collaboration with the chosen partners, Lavie designs programs that create a measurable and lifelong impact not only in the lives of women but also in the entire community.
3. Pick Up the Tab: Lavie believes that giving should be free from hidden costs. Therefore, the initiative generously covers the expenses required to implement and improve these transformative programs.
4. Review & Improve: Lavie is committed to continuous improvement. Regular reviews of the programs ensures their effectiveness and efficiency in making a difference in the lives of women.
5. Repeat: The spirit of responsibility and sustainability drives Lavie to continually work with its partners, offering new solutions and supporting the necessary implementations.
Lavie director & chief giving officer Shobha Tainwala commented, “LAVIE Cares is a reflection of our deep-rooted belief in the power of women to reshape the world. By providing them with the correct tools to succeed, we are nurturing a brighter tomorrow for women and society as a whole. We have always believed that women have an immense capacity to shape their destinies, families, and communities and through LAVIE Cares, we are dedicated to nurturing this potential by empowering women to overcome barriers and realize their dreams.”
LAVIE CARES’ remarkable growth and impact serves as a powerful testament to Lavie’s commitment to fostering positive change. With LAVIE CARES, the brand continues to set an inspiring example for the business community, underscoring the potential for businesses to drive transformation and empowerment.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
