Brands
Lavie becomes a multi-category brand by foraying into the new category of watches
Mumbai: Lavie, a renowned brand in the fashion and lifestyle industry, proudly introduces its latest creation: Women’s Watches. This marks Lavie’s expansion into a multi-category brand, highlighting its commitment to style and innovation. The Women’s Watches collection features elegantly designed timepieces crafted to enhance every woman’s style.
Key Information:
Price: Lavie’s Women’s Watches are priced at Rs 5,999
Availability: You can find Lavie’s Women’s Watches online on Lavie’s official website and at Lavie retail outlets nationwide.
Warranty: Each Lavie watch is backed by a one-year warranty against manufacturing defects, a promise honored by Timex-authorized service centers.
The Collection:
Lavie’s Women’s Watches collection features five exquisite designs that redefine fashion statements:
Luna: Radiate sophistication with a Rose Gold Dial and Silver Detailing.
Venus: Embrace nature’s elegance with a Leaf Patterned Dial.
Iris Classic: Capture timeless beauty with a White Dial adorned with a Flower Pattern.
Grace: Add a touch of glamor to your life with the Shimmer Dial.
Elisa: Showcase confidence and style with a Black Dial and a Rose Gold Belt.
Each watch is carefully crafted, seamlessly blending timeless aesthetics with modern functionality. Packaged in Lavie’s signature chic light pink box featuring gold-foiled letters, these watches are a testament to Lavie’s commitment to elegance.
Speaking about the new category launch Lavie CEO Ayush Tainwala expresses, “Our latest collection of women’s watches reflects our commitment to redefining fashion statements and elevating women’s style. This expansion marks a significant step in Lavie’s journey as we foray into a new category, showcasing our dedication to style and innovation. We have transformed our vision into reality by expanding into a new product category, and we’re excited to take it further, setting new standards in the world of women’s fashion.”
Lavie’s expansion into the realm of women’s watches is a testament to its unwavering commitment to style and quality. Recent funds raised by its parent company, Bagzone Lifestyles Pvt. Ltd., have paved the way for this remarkable collection. Lavie is now at the forefront of the ever-evolving fashion industry, proudly becoming a multi-category brand.
Celebrate style, innovation, and timeless beauty with Lavie’s Women’s Watches. Make a fashion statement with sophistication on your wrist.
For more details and to explore the entire collection, please visit Lavie’s website or an authorized Lavie retail location near you.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
