Brands
Lauritz Knudsen renews Mumbai Indians partnership for second year
Brand builds on strong debut to boost visibility and fan engagement
MUMBAI: Lauritz Knudsen Electrical and Automation has renewed its partnership with Mumbai Indians for a second consecutive year, aiming to build on a strong debut and deepen its connection with Indian consumers through cricket.
The extended association reflects a shared focus on performance and consistency, while giving the brand a high-visibility platform to amplify its ‘Powering a Non-Stop India’ narrative. After gaining traction in its first season, Lauritz Knudsen is now looking to strengthen recall and engagement through a more integrated presence.
As part of the partnership, the brand will continue to feature prominently across the Mumbai Indians ecosystem, including a central spot on the team jersey, digital activations and fan-focused initiatives. The second year will also see expanded on-ground integrations designed to create a more immersive and culturally relevant experience for audiences.
“This second year is critical as it builds on a strong foundation and takes the partnership forward,” said Lauritz Knudsen Electrical and Automation vice president, marketing Rajat Abbi. “Powering a Non-Stop India comes alive authentically through an association like this, both on and off the field.”
A spokesperson for Mumbai Indians added that the collaboration is rooted in shared values of resilience and high performance, with plans to create more engaging fan experiences throughout the season.
For Lauritz Knudsen, the continued tie-up signals a broader push to expand its footprint in a rapidly evolving India, using cricket’s wide reach to connect with millions.
As the partnership enters its second innings, both sides appear set to turn visibility into lasting brand impact.
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
