MAM
Laqshya writes a new chapter with fresh creative and sales leads
MUMBAI: If stories sell, Laqshya StoryWorks has just hired two men who know exactly how to turn a page. The content arm of Laqshya Media Group has welcomed creative veteran Sanjay Nandan and seasoned revenue strategist Dhruv Bhattacharya to steer its next chapter.
The appointments strengthen a vertical that aims to craft original IPs, branded entertainment and platform-friendly narratives for the digital era. Nandan steps in as creative head while Bhattacharya takes charge as national sales head, bringing creative spark and commercial savvy into a single, tightly run room.
The division will now operate under a three-member leadership block comprising Nandan, Bhattacharya and vertical lead Ravi Kudesia. The trio is expected to shape everything from long-form series to short-form digital pieces, supported by AI-driven insight and data-led planning.
Nandan arrives with more than 25 years in storytelling, editing and production. His work on ABP Network’s acclaimed documentary series Pradhanmantri earned widespread praise, particularly for its narrative depth and inventive format. He believes good content must still feel human even as technology evolves, and says the aim is to experiment boldly without losing sight of craft.
Bhattacharya brings over two decades across ABP Network, Zee Telefilms, Amar Ujala and Dainik Bhaskar. His career has centred on branded content ecosystems, custom media solutions and large-scale IP monetisation. He believes brands now want stories that live across formats and prove their impact, and sees Laqshya StoryWorks as a studio built with that expectation at its core.
Both leaders report to Laqshya Media Group director and CEO Atul Shrivastava, who said the appointments align with the rising importance of content marketing in modern brand strategy. With creative, strategic and commercial leadership sitting under one roof, the group hopes to deliver ideas that land well with audiences while still delivering business results.
With its new recruitments, Laqshya StoryWorks is gearing up to produce more ambitious, insight-led and culturally aware content, setting the stage for a busier and smarter year ahead.
MAM
Bianca Guimaraes named Jury Chair of ABBY Awards 2026
Mischief USA ECD to lead Still Digital category at Goafest in Goa.
MUMBAI: Bianca Guimaraes just got handed the gavel for Still Digital because when the woman who turned Mischief into an awards magnet sits in judgement, even the shortlist starts feeling nervous. Bianca Guimaraes, founding partner and executive creative director at Mischief USA, has been appointed Jury Chair for the Still Digital category at the ABBY Awards 2026 Powered by The One Club / The One Show. The announcement was made ahead of Goafest 2026, where the awards will take place in Goa on 20–22 May 2026.
Guimaraes has built a reputation for culture-shifting work that has propelled Mischief USA from start-up to #1 independent agency of the year four times (Ad Age, Adweek, Campaign US and EFFIES). In just three years, her campaigns have secured over 100 international awards, including an Emmy. She previously spent six years at BBDO New York, was named Shots Rising Star in 2017, and voted Next Creative Leader by The One Show in 2016. WARC currently ranks Mischief USA as the world’s Most Effective Independent Agency.
A passionate advocate for women and diverse talent in advertising, Guimaraes has shaped the creative department she always wanted to join, blending bold ideas with measurable impact.
The ABBY Awards remain one of India’s most respected benchmarks for creative excellence, drawing entries across advertising, design, digital and branded content. Guimaraes’ appointment brings a global perspective to the Still Digital jury at a time when static digital work continues to push boundaries in storytelling and craft.
In an awards season where creativity is the real currency, the ABBYs didn’t just pick a chair, they picked the woman who’s spent years proving that the sharpest ideas don’t need motion to move people.
