MAM
Laqshya media partners with Zee5 to launch their latest web series, Rangbaaz
MUMBAI: Zee5, the digital video streaming platform from ZEEL has partnered with Laqshya Media Group to promote their new original crime thriller, Rangbaaz. The campaign was targeted across four markets; Mumbai, Delhi NCR, Pune and Lucknow and the media vehicle used are Large Impact Sites, Marquee Sites, Clusters to deliver/tell a story – famous dialogues from the show. The campaign which started on the 18th of December 2018 is spread on 108 units covering over 1 lakh sq. ft.
Rangbaaz, the crime thriller series starring actor Saqib Saleem, Ranvir Shorey and Tigmanshu Dhulia set in the 90s, is based on the life of UP gangster Shiv Prakash Shukla and is one of the platforms biggest show that will be launched across 190 countries.
Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, Outdoor Agency arm of Laqshya Media Group, “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomerate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase the viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long-lasting association.”
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
