MAM
Laqshya media partners with Zee5 to launch their latest web series, Rangbaaz
MUMBAI: Zee5, the digital video streaming platform from ZEEL has partnered with Laqshya Media Group to promote their new original crime thriller, Rangbaaz. The campaign was targeted across four markets; Mumbai, Delhi NCR, Pune and Lucknow and the media vehicle used are Large Impact Sites, Marquee Sites, Clusters to deliver/tell a story – famous dialogues from the show. The campaign which started on the 18th of December 2018 is spread on 108 units covering over 1 lakh sq. ft.
Rangbaaz, the crime thriller series starring actor Saqib Saleem, Ranvir Shorey and Tigmanshu Dhulia set in the 90s, is based on the life of UP gangster Shiv Prakash Shukla and is one of the platforms biggest show that will be launched across 190 countries.
Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, Outdoor Agency arm of Laqshya Media Group, “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomerate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase the viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long-lasting association.”
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
