MAM
Laqshya Media creates outdoor campaign for LG Air Purifiers
MUMBAI: Laqshya Media executed an outdoor media campaign for LG Air Purifiers.
The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this festive season and thus increasing its brand awareness for LG Air Purifiers.
LG Air purifier offers powerful filtration that reduces the harmful substances in the air, these innovative purifiers leave your home feeling fresh and clean, while potent sterilisation removes floating viruses and germs in the air. LG PuriCare Air purifiers keeps the space clean and comfortable. From sleek designs to powerful performance and circulation this innovative range of air purifiers are designed to make the air clean and fresh to breathe.
Laqshya Media installed a plethora over 312 digital screens at all terminals of Delhi. The LG Air Purifier commercial was displayed in the digital screens where the commercial used 1/3rd of the space whereas the rest of the space is utilized to display Live Air Quality Index (AQI). Laqshya’s scope of work also comprised displaying the product placement and branding in premium plaza lounges; out of which two of them were displayed in Bangalore and four of them in Delhi. With a well-planned thought, the product is strategically displayed at the food joints and near smoking rooms at Delhi Airports which includes nine units at Terminal3.
LG Electronics director home appliances and air conditioners Youngnam Roh says, “Health and hygiene are key concerns of consumers and they are looking for solutions to improve the same. Air quality has been of pressing concern for consumers, based on this insight we have developed the latest LG air purifiers, with PM 1.0 Sensor. This distinctive feature purifies even super-ultra dust particles from the air. We wanted to create an eye-catching installation and believed that Laqshya will fit the bill perfectly. The installation of the air filter by Laqshya Media Group, at Delhi and Bengaluru International Airport has now become one of the biggest indicators and has given us an opportunity to celebrate our brand with our customers.”
Laqshya Solutions COO Amarjeet Singh Hudda adds, “It is a privilege to be associated with LG. They are a great brand to work with. The team is extremely passionate and were very helpful in translating the brand needs to us and ensuring that our team could get the same ethos depicted for their campaign. Their brief was very well- defined and they were clear in their objective which helped us suggest solutions to them. The synergies also helped attain a very high visibility for the brand and a lot of buzz.”
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
