MAM
LaLiga launches first-ever campaign with Rohit Sharma as ambassador in India
MUMBAI: LaLiga, one of the most popular football leagues in the world, has launched an on-air campaign to promote the Spanish league in India with its brand ambassador, Rohit Sharma, vice-captain of India cricket in T20 and ODI format. The campaign has been launched to take the brand and the sport to a wider audience base in the country.
The 55-second campaign film features one of the batting greats of the modern era and LaLiga’s face in India, Rohit Sharma. He takes viewers through what LaLiga truly stands for: discipline, pride, precision and passion and talks about how “It’s not Football, it’s LaLiga.”
Conceptualised and produced by India On Track, the video ends with details about the broadcast destination for LaLiga in India – Facebook Watch. The campaign will have a 360 degree rollout across various platforms.
LaLiga India’s managing director, Jose Antonio Cachaza, said: “We have managed to carve a space for ourselves in the hearts of millions of football fans in India. We have also learned about the passion this country has for premium international sporting content and we have launched this campaign to take LaLiga closer to millions more. We have the perfect combination, with great content, an icon like Rohit Sharma as our ambassador and a strong broadcast partner like Facebook.”
LaLiga India’s brand ambassador Rohit Sharma, said, “As an athlete, I know that sports is not only about technique but also, passion, adrenaline, temperament, strategy and character. I believe football tests all of these attributes in an individual and whether you are playing or watching the sport, you tend to feel it running inside you.”
“I am extremely excited by this campaign as it helped me connect with LaLiga fans not only as a sportsperson but also as one of them. I believe that LaLiga drives you to play the sport and there can be no better testimony to a legendary league than this,” added Sharma, who is exclusively managed by IMG Reliance’s talent management vertical.
The launch of a video campaign is expected to increase knowledge among sports and football enthusiasts across the nation about the top-tier league and its work in the country.
LaLiga has undertaken several projects to understand the audience and the market better and to take the league closer to fans in the region. Through initiatives like bringing a LaLiga club, Girona FC to India, landmark broadcast partnership with Facebook to present all matches at no cost to fans, the launch of LaLiga Football Schools to impact the sport at a grassroots level.
It has also associated with Indian brands like BKT and Dream11 along with bringing onboard the first-ever non-football brand ambassador, Rohit Sharma, LaLiga has grown its fan base significantly in the country.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
