MAM
L&K Saatchi & Saatchi wins Rotimatic; unveils inaugural brand campaign
MUMBAI: Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food. It’s an activity that witnesses the coming together of all members of the family, irrespective of the task they are occupied with, and sit together to consume a meal. This becomes even more momentous when they are served a staple food like roti, every single day. In fact, this activity is not just constrained to a culture-driven nation like India, a similar pattern could be observed across other countries as well where spending quality family time, especially during a meal, takes precedence over everything else.
Now imagine being assisted by an able support system to make meal time even more healthy, convenient and hassle-free. Wouldn’t that be just the perfect way to spend quality time with your family? That’s the communication objective being undertaken by Rotimatic, the hi-tech and fully-automated flatbread making robot from a Singapore based company, Zimplistic.
The company has rolled out its first-ever global integrated campaign that seeks to build awareness and relevance of Rotimatic and make it a household name for the Indian diaspora across the world. The campaign has been conceptualized and executed by the Mumbai office of Law & Kenneth Saatchi & Saatchi and is targeted towards global Indians staying across different corners of the world.
The integrated campaign would tap different platforms for different markets and would span the mediums of television, print, outdoor and digital. While the campaign has been launched on television in a few international markets; the media push will be higher in the United States of America.
Commenting on the unique global launch, PranotiNagarkar – Founder and Co-CEO, Zimplistic said: "Brand Rotimatic has made rapid strides in the last two years. We now have a volume base of over 50,000 happy customers and this felt the perfect time to share our brand message through our first brand campaign. Roti invokes nostalgia among the Indian diaspora and brings families together at the dinner table. Our communication captures that. We're sure our customers and fans will relate to the core message of fresh healthy garma-garamrotis."
The ad film is targeted towards working couples and parents, who constantly toggle between the world they are taught to live in and world they actually live in. It is directed towards expat Indians who sometimes miss having the main food from the Indian staple, rotis. With food being an ultimate unifier of the family, the film captures the everyday life of an Indian household on foreign soil and their need for consuming some steaming rotis. The film captures how the family drops whatever they are doing and comes together for a hot meal, courtesy of the automatic roti-making robot – Rotimatic.
Sharing his views on the brand campaign, Anil Nair, CEO – L&K Saatchi & Saatchi said: “We're thrilled to team up with Rotimatic on this exciting journey. The words 'garmagaram' invoke a delicious memory in the minds of Indians across the globe and that's why it is the centre-piece of the campaign. We are sure this communication will resonate who many Indians staying in different corners of the world and who desire to have healthy homemade and garmagaramrotis."
Zimplistic is a Singapore-based company that has been founded by tech-couple,PranotiNagarkar and Rishi Israni. Within 2 years of its launch in the market, Zimplistic has expanded its reach to more than 20 countries. Till date,Rotimatic has served 38.9 Mn+ rotis with 50,000+ users in over 20 countries and counting. Rotimatic is a platform designed and engineered to cater to wide varieties of the flatbread spectrum, as per user preferences. Early adopters jumped to the idea and bought into the product at the very first instance. After decades of no new innovation in the kitchen domain, Rotimatic is a very welcomed product.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
