MAM
Kyoorius to offer jury tours at Advertising & Digital Awards jury session
MUMBAI: Kyoorius, in association with D&AD has announced that the 2015 Kyoorius Advertising & Digital Awards jury sessions will be open to the public. Kyoorius will offer jury tours from 29 April to 1 May, where creative professionals too can interact and learn from the jury members, through a series of Kyoorius FYIdays, which will also be held over the three days.
The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29 April to 2 May at Indian School of Design & Innovation at Lower Parel in Mumbai. The award show will see all jury members gathering in Mumbai to review, discuss and recognise the best work entered over an intensive session. Last year, Kyoorius opened its doors to professionals, media and the community at large to observe jury members debate over entries as well as peruse some of the most cutting edge work in advertising and digital produced. This year, it is looking at making the sessions more interactive through the Kyoorius FYIdays.
Jury tours will be offered at 10 am, 2.30 pm and 5.30 pm on 29 April, 30 April and 1 May. Kyoorius FYIdays will be led by specialist speakers on a defined subject as a series of seminars, workshops or training sessions. With a limited attendance of 80 people – Kyoorius FYIday is all set to offer a platform to interact more directly with the speaker, industry leaders, and peers.
There will be five FYIday sessions, the schedule is as follows:
Day 1: 29 April
9 – 9.45 am: Isobar China chief creative officer Tim Doherty
6 – 6.45 pm: Grey London deputy executive creative director Vicki Maguire
Day 2: 30 April
6 – 6.45 pm: D&AD deputy president and Havas Work Club creative partner Andy Sandoz
Day 3: 1 May
9 – 9.45 am: SapientNitro APAC executive creative director Andy Greenaway
6 – 6.45 pm: Made By Many co-founder Tim Malbon
Kyoorius founder CEO Rajesh Kejriwal said, “Kyoorius and D&AD are committed to providing the Indian creative community a completely neutral and transparent platform. These tours allow anyone to observe exactly what happens at the Kyoorius Awards jury sessions and be a part of the action. At the same time, we strive to create opportunities to inform and stimulate local talent. This year we’ve introduced a series of FYIdays conducted by our Advertising & Digital Awards jury members – a chance to meet and interact with some of the most respected creative minds in the world. These sessions are completely free to attend and I encourage everyone to sign up.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
