MAM
Kyoorius launches 2014 Kyoorius Awards annuals
MUMBAI: Kyoorius in association with D&AD has launched the 2014 Kyoorius Advertising, Digital and Design Awards annual in Mumbai. The awards annual features the Black and Blue Elephant winning entries along with all in-book winners from the 2014 edition of the awards, providing an invaluable and unrivalled source of creative inspiration. The book was launched in the presence of the industry’s top professionals and influencers.
The annuals go beyond listing the winning agencies and studios, giving exposure and due credit to each and every person involved in every stage of a project, from brief to concept to execution – from creative directors and CCOs, designers and copywriters to post-production studios, sound editors and printers, being a testament to the fact that exceptional work is the result of a team effort.
The annual was designed as a special box set – 4,000 copies will be distributed to corporate, creatives and all the art and design colleges and institutions in the country to help stimulate future talent.
Keeping the excitement going, the key dates for the 2015 Kyoorius Awards were also announced. This included the dates for the Advertising & Digital Awards night – heralded by many as the most exciting awards ceremony of the year as well as the Design Awards, which recognises exceptional work created across a breadth of disciplines.
Kyoorius founder CEO Rajesh Kejriwal commented, “We are thrilled to announce the schedule for the 2015 Kyoorius Awards and are committed to providing a completely neutral and ethical platform that recognises the very best of Indian creative talent, year after year. The 2014 Awards Annuals are an unrivaled resource for managers and clients looking for the right people who can give a voice to their brands; they offer an overview of the most noteworthy creatives working in India today – the people you will find in these pages are the ones to watch.”
D&AD CEO Tim Lindsay added, “We approach the second Kyoorius Awards supported by D&AD with great optimism concerning the positive impact on the creative community in India. D&AD and Kyoorius are both dedicated to inspiring, celebrating and nurturing the next generation of creative talent – vital for the future health of our industry. The Awards Annual is packed full of inspiration and celebration. This is just the beginning….”
Advertising & Digital Awards
Call for Entries open: 2 March 2015
Call for Entries close: 10 April 2015
Jury session: 4 – 6 May 2015
Awards Night: 29 May 2015
Design Awards
Call for Entries open: 4 May 2015
Call for Entries close: 5 June 2015
Jury session: 1 – 3 July 2015
Awards Night: 12 September 2015
Brands
Saugata Mukherjee exits SonyLIV after steering standout content run
Streaming chief signs off after a prolific phase of originals and awards
MUMBAI: SonyLIV is set for a leadership transition, with its executive vice president and head of content Saugata Mukherjee announcing his departure after a three-and-a-half-year stint that helped shape the platform’s creative identity.
In a reflective note shared publicly, SonyLIV executive vice president and head of content saugata mukherjee described his tenure as more than just building a slate of shows, calling it “a shared belief in stories, in risks, in pushing ourselves a little further every single day”. He pointed to a wide-ranging line-up including The Hunt, Mayasabha, Kankhajura, Black White and Gray, Four and Half Gang, Kuttram Purindhavan, Real Kashmir Football Club, Maharani S4 and Freedom at Midnight S2 as a fitting close to his journey with the platform.
Mukherjee credited the team’s resilience through “crazy deadlines, uncertain moments and audacious choices”, adding that what stood out most were the quieter wins and collective spirit behind the scenes. “Some goodbyes are harder than others. This is one of them,” he noted, signalling an emotional sign-off.
During his tenure, Mukherjee oversaw content strategy, commissioning and original programming across languages and genres, helping SonyLIV cement its position in India’s increasingly competitive streaming landscape. The platform’s catalogue under his watch included critically acclaimed titles such as Scam 1992, Maharani, Rocket Boys, Tabbar, Gullak and Freedom at Midnight, collectively earning over 100 industry awards and several international nominations.
Before rejoining SonyLIV in 2022 as EVP, Mukherjee had a brief stint at HBO Max under Warner Bros. Discovery, where he led India content strategy and worked on the platform’s global rollout. Earlier, he held senior creative roles at Disney+ Hotstar and Star TV Network, shaping original programming during the early days of India’s OTT boom.
His career began in publishing, with leadership roles at Pan Macmillan and HarperCollins Publishers, where he worked closely with some of India’s most prominent literary voices.
Mukherjee’s exit marks the end of a defining chapter for SonyLIV’s content journey. As the platform looks ahead, it does so on the back of a creative foundation that has consistently punched above its weight in a crowded streaming arena.









