MAM
Kyoorius introduces Media Awards at Kyoorius Creative Awards 2016
MUMBAI The Kyoorius Advertising and Digital Awards has been renamed Kyoorius Creative Awards with the addition of Media Awards this year. The awards will have three juries, Advertising, Media and Digital, in 2016.
Kyoorius Creative Awards in association with D and AD will open for entries from Tuesday 15 March 2016 and close on 12 April 2016. Submission of physical entries for the awards will then remain open for a week. Kyoorius is calling for entries across a total of 15 categories and 135 sub-categories. The awards can be entered by any company or individual and is not restricted to agencies. Kyoorius will promote the awards across corporate, production houses and agencies – advertising, media, event, digital, etc
Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 4 May to 7 May in Mumbai. In coordination with D&AD, the jury will be a mix of International (West and East) and local jurors. Like every year, the awards will uphold the zero-tolerance policy for scam ads.
Kyoorius CEO and founder Rajesh Kejriwal said, ‘Awards are primarily to inspire and motivate the industry achievers and I am delighted to announce the inclusion of Media Awards and the renaming of the awards to Kyoorius Creative Awards. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many agencies have done brilliant work in the last year and hence I am expecting a lot more entries this year including participation of more agencies.’
The Kyoorius Creative Awards show will be held on Friday June 3 2016 at The Dome, NSCI in Mumbai and as always will be a spectacular show of creativity. The awards show will be attended by well over 1,500 professionals including CEO’s, marketing directors, brand managers, creative and media gurus, etc.
The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and Rishtey and the other main partners include Happy Finish, Kinetic.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
