MAM
Kyoorius Designyatra kicks off with IAA Kyoorius Digiyatra, 2015
MUMBAI: Kyoorius Designyatra being held from 10th until 12th September, 2015 concluded the first day dedicated to digital – IAA Kyoorius Digiyatra, 2015.
The third edition of IAA Kyoorius Digiyatra brought together some of the world’s most influential experts to showcase the future of digital and explore this year’s theme, ‘What pumps your heart’.
As digital marketing has grown to be one of the most effective platforms to create brand awareness and brand engagement, this day dedicated to the digital age brought together industry stalwarts who participated in talks, workshops and breakout sessions.
Moderated by Laura Jordan Bambach (Mr President) and Kevin Finn (TheSumOf), the day of talks explored the immense and untapped possibilities in the digital space, and many of the speakers touched on ways in which it can touch people’s lives and make them a little easier. Nick Law kicked off the day, explaining R/GA’s model of combining narratives with systematic thinking, or data and story to create impactful campaigns. Daan Lucas and Mike Pelletier (Random Studio) wowed the audience with beautiful imagery and installations created for brands that combine art, technology and design. Laura Jordan Bambach followed with her philosophy on how to keep work interesting rather than following the norms. She touched on Mr President’s take on social media through the Bacardi campaign.
Satya Raghavan (YouTube) entertained audience’s post-lunch with his insights into what people are really watching online. In a special session called “What can digital do?”, Mukesh Jha and Janardan Prasad, co-founders of Autowale, showed us how an app can provide a sustainable income to rickshaw drivers. Nishant Patni, founder of CultureAlley talked about his app, Hello English, which is teaching millions of Indians how to speak English by localizing the experience for different languages and contexts. Lydia Winters from Mojang, makers of the incredibly successful game, Minecraft, talked about how the game is building communities online and effecting change in real life, through their collaboration with UN Habitat, Block by Block.
John McHale took the audience through his journey from college football to band member to designer and the four pillars that keep him inspired.
IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra from 11th and 12th September, 2015, which culminates with the 2015 Kyoorius Design Awards on the 12th evening.
Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “We had a packed house on the first day at IAA Kyoorius Digiyatra, both intellectually and at the conference. Delegates will hopefully leave today with many ideas and insights on how to make the most of digital, and one of the themes today was the need to humanize it and bring it into the physical world. I’m looking forward to the next two days ahead, with many more great ideas to come as we continue our 10th Anniversary festivities.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
