MAM
KXIP unveils OCM as official suiting partner
NEW DELHI: OCM India, men’s apparel fabric manufacturer, has announced its association with Kings XI Punjab as official suiting partner for the fifth edition of the cash rich tournament. This partnership was conceptualised by MEC Access, the sports, partnership and activation agency of MEC.
As official partner, OCM will enjoy a range of privileges and entitlements to display their company logo on platforms that include KXIP official website, player jerseys as well as using KXIP players for public appearances.
KXIP COO Col. Arvinder Singh said, “We are happy to have a leading men’s suiting brand like OCM as our Official Suiting Partner. We are confident this association with OCM will be rewarding. Both the brands share similar synergies and with an exciting squad and support of our partners, we are heading to the tournament with great zeal.”
The tie-up with KXIP will offer OCM a platform to increase its brand visibility through on-ground action and amplify the impact by reaching out to the audience through various media platforms.
OCM India CEO S K Singhal said, “The association with King XI Punjab will help the company to relate with India’s masses in a big way. OCM has a strong retail presence across the country and has its manufacturing base in Amritsar, Punjab. We keenly look forward to zooming to greater heights building on the exciting fervor of IPL and wish all the participating young cricketers the very best for the game.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
