MAM
Kurlon makes an entry in the home furnishing segment
BANGALORE: Sweet dreams’ to ‘Dream homes’ is the catch line for their new offerings – Mattress, pillow and mat major Kurlon today announced their entry into the home furnishing segment – the entire range from upholstery, bed linen and bath linen. A new logo for this segment was also unveiled today.
The company claims that they are the first and only player in the branded curtains market and the only player to have a complete offering. In terms of competition, Bombay Dyeing are into towels and bed linen, while S Kumars are into bed linen, pillow cases, bath accessories and table linen.
Kurlon plan is to grab leadership by capturing 40 per cent of the total branded market for all their porducts over the next three years on the back of its 44 sales offices with over 5500 dealers. Kurlon estimated the curtains market to be worth around Rs.35 – 40 billion in India alone. A ball-park figure for the branded bed linen and towels markets would be around Rs.10 billion a major chunk of pie is presently Bombay Dyeing’s. No figures were available for the branded upholstery market.
Kurlon, which has a current turnover of less than Rs.2 billion, has ambitions of a 10 fold growth over the next three years to Rs.20 billion by outsourcing manufacture. Some potential suppliers including from over seas have already been short-listed. They claim to have a strong design team that will provide the designs and specifications, and feel that maintaining sustained quality standards across a number of suppliers is their strength.
Manipal group chairman and CII Karnataka past chairman Sudhakar Pai said that he was open to all options including partnering or financing potential supplier/s during a discussion with Indintelevision.com on the sidelines of a press conference at Bangalore today. With regards to overseas vendors, Pai revealed that they are looking at suppliers in Vietnam and some other countries.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
