MAM
Kriti & Nupur Sanon come together for Bata’s festive campaign
MUMBAI: Getting its consumers camera-ready 24/7, Bata India launches its new festive campaign – “New Arrivals, Every Friday” featuring their brand ambassador, Kriti Sanon and her sister Nupur Sanon. In the age of social media, the selfie obsessed generation need to be camera ready constantly, demanding a variety of looks and styles. New Arrivals, Every Friday campaign by Bata addresses this need to look photo ready round the clock with their wide offerings and constantly adding newer styles every Friday.
Joining Kriti on screen, Nupur is seen promoting Bata’s wide range of stylish footwear collection in trendy colours and a plethora of designs – ranging from ballerinas, ethnic, stilettos, sneakers and more, to surprise its fashionable consumers.
With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising, featuring the cheerful Sanon sisters together for the very first time in a fashion ad. The film starts with Nupur occupied with clicking and uploading pictures on her social media in her latest footwear purchase and Kriti gets pleasantly surprised with her shopping spree again! Kriti teases Nupur saying that she needs to face the camera more than her and that she doesn’t shop so extravagantly and Nupur wittingly iterates that she needs to be camera ready too for her social media. Kriti compliments her shoes and an excited Nupur reveals that they are from Bata. Mocking her sister, Kriti shows herself wearing the same heels!
Talking about the TVC, Anand Narang, VP Marketing, Bata India Ltd said, “With the ever-growing social media universe, it has become natural to think about the photo opportunities of the day ahead, and that includes our outfit. To cater to the demand for trendy footwear, we’ve launched our new festive campaign, aimed at inviting younger consumers into the Bata stores and surprising them with new collections every Friday. Kriti being a strong youth role model will drive home the message that our new collections are not only available for different occasions like casual, ethnic, party and work but are also chic and on-trend.”
Sagar Mahabaleshwarkar, CCO Contract said, “Today the youngsters need different looks round the clock and prefer presenting themselves in a different way for every occasion. And shoes complete these looks. Bata understands this and offers wide range of variety in terms of style, color and designs. The new arrivals every Friday is a very interesting property to have and quite challenging one too. We are sure this will help establish Bata as a fashion brand for youngsters, that understands their needs.”
Bata’s latest collection for Women promises the coolest, freshest, and most stylish trends of the season for its consumers. Be it the trendy pumps, mules, sling-back heels, ankle-strap stilettos, block-heeled sandals, sneakers or loafers, the collection has a pair of shoes to snug your feet. So, get to your nearest Bata store and strap up your look of the day.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
