Brands
Krishnarao Buddha bids farewell to Parle Products, looks ahead to new beginnings
MUMBAI: Even the best of friends must part at some stage. Parle Products senior category head – marketing Krishnarao Buddha has announced his departure from the company after a remarkable tenure of nearly 24 years where he built up various categories for one of India’s top biscuit and confectionery firms. .
Reflecting on his journey, Buddha described his time at Parle as a deeply meaningful chapter in his career, marked by growth, challenges, and unforgettable memories.
In a heartfelt message, Buddha expressed his gratitude to the organisation, which he described as more than just a workplace—a family that fostered his personal and professional evolution. He highlighted the mentorship, collaboration, and camaraderie that defined his experience, saying, “I’ve had the privilege of working alongside passionate and dedicated colleagues who became lifelong friends. The impact of this journey will stay with me forever.”
During his tenure, Buddha contributed to the company’s success through innovative marketing strategies and was part of a team committed to excellence. While excited about the opportunities ahead, he acknowledged the bittersweet nature of bidding farewell to familiar faces, shared victories, and the camaraderie that made his time at Parle so special.
Looking forward, Buddha expressed optimism and enthusiasm for the next phase of his career, promising to embrace new opportunities and challenges with gratitude and determination.
“Stay tuned—this is just the beginning,” he concluded, leaving a sense of anticipation for his next professional endeavour.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
