MAM
KreditBee partners with RCB, launches first-ever campaign ‘Loans Anytime, Anywhere’
Mumbai: The fintech startup KreditBee has joined hands with IPL team Royal Challengers Bangalore (RCB) as its official digital partner for this season. The brand has also rolled out its first-ever marketing campaign – ‘Loans Anytime, Anywhere’ to highlight the convenience of availing loans using its app. The campaign will run till the IPL final on 29 May.
The campaign highlights the convenience of available instant loans from KreditBee’s application which allows a loan up to Rs three lakh with ‘no effort.’ The campaign targets the Indian middle class, especially people above 22, across India. The campaign talks about the mobile-first disbursal process which takes only up to 10 minutes.
As a part of this campaign, KreditBee has also launched an ad film that highlights that life is unpredictable and one never knows when they might need funds. The ad film tells that people in such situations can simply download the KreditBee app and get instant loans ‘anytime, anywhere.’
The multimedia campaign will be promoted across various media platforms such as OTT, digital and social media. “KreditBee aims to reach out to target segments in metros and big cities and with social media, they are specifically targeting audiences in tier-2 and 3 towns,” said the statement.
KreditBee chief marketing officer Ishan Bose said they are delighted to launch our first brand campaign which is aimed to educate the young Indian middle class on how they can meet their aspirations by availing loans instantly. “At KreditBee, we are focused on understanding our consumers and their personal finance needs. This campaign gives us an opportunity to kickstart our audience engagement from a brand awareness standpoint and highlight our value proposition of being ‘the friend indeed’ in tough times, be it for occasions, events or emergencies,” Bose added.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
