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Kratos, the mobile adtech company launches Kuberplay,
MUMBAI : Kuberplay, an SDK-based service, offers a solution for app developers to monetize their applications, retain users and enhance consumer experience by empowering mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of advertisements.
India with around 300,000 app developers is the second largest Android developer community in the world and with the average mobile app usage in India growing by at least 131%, India has outpaced the global growth rate in app development. The app development has created about 75,000 direct jobs in India, and has the potential to reach 600,000 over a period of time. However, monetisation of app development remains a challenge. Over 70% of app developers close shop because of inability to monetize their apps.
Kuberplay will help app developers monetize their app, especially the customers who access only the free component of the app, desire the complete app but are unable to buy the app because they are expensive. The global purchase of in-app purchase is only 2%; through Kuberplay this can increase up to 10% helping them towards financially viable business models. By integrating Kuberplay into their app the revenue of an App Developer in consumer premium space can increase by 25 to 30%.
Says Upal Pradhan, Founder and CEO, Kratos “Kuberplay, will change the game for app developers, and this will be the impetus for an evolution in mobile app development. The mobile has become a part of individual’s life management, and there is considerable development happening and possible through creation of new apps. We are happy to contribute towards this, as it will unleash the creativity and innovation, that earlier faced the challenge of monetisation. As a company, we have always been innovative in using our competencies in technology and our deep understanding of the mobile ecosystem to create platforms that provide a win- win scenario for all. We are hoping for this to be a complete game changer for the mobile app ecosystem.”
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
