Brands
KRAFTON India announces Ranveer Singh as BGMI’s brand ambassador
Mumbai: In a landmark move, KRAFTON India is thrilled to announce an exciting collaboration that is set to redefine the gaming landscape in India. Bollywood actor Ranveer Singh, has been named the official Brand Ambassador for BATTLEGROUNDS MOBILE INDIA (BGMI). This strategic partnership aims to bring together the thrill of gaming and the charisma of Superstar Ranveer Singh to engage and deliver elevated experiences for millions of gamers across the country.
The collaboration between BGMI and Singh is a monumental stride towards celebrating gaming as a medium for immersive entertainment and community engagement. BGMI, India’s most loved battle royale title, has found its perfect partner in Singh, who resonates with the energy and passion that gamers bring to the battlegrounds. This first-of-its-kind alliance marks a remarkable synergy of two forces that thrive on pushing boundaries, poised to bring gaming and BGMI to the masses in an unprecedented manner.
With this collaboration, KRAFTON will launch the Play Pure campaign that celebrates the pure-ness in players through the lens of superstar Ranveer Singh. As a part of the campaign, BGMI players will be urged to be bold and celebrate their authenticity in the Battlegrounds!
KRAFTON India CEO Sean Hyunil Sohn expressed his enthusiasm about this landmark partnership, stating, “We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. KRAFTON has always been committed to providing immersive and captivating experiences for our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment.”
Singh, equally excited about this new venture, shared his thoughts, “As an artist, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie and the team spirit in the gaming world resonate with me deeply. BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
