Ad Campaigns
Kotak Securities unveils Tez – a Kotak Neo ad campaign
Mumbai: Kotak Securities has launched an exciting new ad campaign for Kotak Neo, titled Tez, aimed at the fast, smart, and intelligent investor who enjoys trading on the go. This campaign celebrates the growing community of Tez investors passionate about investing and actively contributing to India’s transformation from a nation of savers to a nation of investors.
“Tez is a step towards staying connected with today’s smart, informed investors and traders who prefer a fast-paced life. The campaign focuses on these Tez investors who like to stay ahead using Kotak Neo for a seamless investment experience,” said Kotak Securities Ltd CMO Iti Mehrotra. She added, “At Kotak Securities, it has been our continuous endeavour to create better solutions for our customers. We have designed Kotak Neo with an intuitive investment interface that combines investment-friendly features with competitive pricing plans for both youth and traders, powered by research and insights.”
Kotak Neo is a technology-first online trading and investing app that is speed-intensive, perfectly aligning with the fast-paced lives of today’s investors. The ad campaign highlights the accessibility and power of choices that the app delivers to enhance the overall trading experience of its users.
Cartwheel Creative Consultancy founder and creative director, Ramki Desiraju said, “The campaign, in an entertaining way, shows how truly tez people are great at ‘Neo-trading’ and not just shopping, gaming, or streaming, helping them stay ahead in life. The Tez campaign leverages the brand’s trusted legacy and combines it with the user-friendly technology of the Kotak Neo app. It positions Kotak Securities as the ideal partner for traders and investors seeking a fast, convenient, and empowering trading experience.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
