Ad Campaigns
Kotak Cherry launches Cherry and Chill campaign
Mumbai, May 3, 2023: Kotak Cherry, a curated tech-led investment platform under Kotak Investment Advisors Ltd, a Kotak group entity, has unveiled its latest campaign, Cherry and Chill, aimed at providing investors with a fresh take on investing. The digital campaign conveys the message that investors can chill out while they invest through Kotak Cherry, a one-stop investment platform for investing in stocks, listed bonds, mutual funds, and other investment products.
The Cherry and Chill campaign features two digital advertisement films designed to create brand awareness for Kotak Cherry while educating investors about lesser-known investment products that can be part of every investor’s portfolio, especially in a volatile market. Cartwheel Creative Consultancy Pvt. Ltd. has conceptualised the advertisement films. The films will run on digital and social media platforms, including YouTube, Instagram, Facebook, LinkedIn, Twitter, Inshorts, and OTT platforms.
Kotak Cherry CEO Srikanth Subramanian said, “At Kotak Cherry, we believe that investing should be made easy and accessible for everyone, and our endeavor has been to declutter investment options for our customers such that they feel comfortable and confident when they make their choice of investment. The ad rightly captures the essence of Kotak Cherry and showcases how investors can invest while enjoying a relaxed and chilled-out experience. Kotak Cherry’s easy-to-use platform offers holistic investing solutions at one’s fingertips.”
Cartwheel Creative Consultancy senior creative director Prem Nath said, “One of the primary agendas behind the Cherry campaign was to show youngsters taking part in the world of investments, in a fun and entertaining way.”
Kotak Cherry is a DIY app offering a wealth of information and tools to help investors to make informed decisions about their investments. Investors can track their investments and receive regular updates and alerts about their portfolios, empowering them to make smart investment decisions towards achieving their financial goals. The platform is 100% digital and paperless, making it convenient for users to invest on the go. Kotak Cherry aims to address the challenge of managing multiple investment apps by offering a convenient and user-friendly platform that allows investors to invest in various products such as stocks, REITs, listed bonds, and mutual funds, all in one place.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
