MAM
Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership
Korean Skincare brand Laneige and Evocus clear alkaline mineral Water have collaborated to redefine how we approach holistic hydration. This innovative partnership brings the best of both worlds – Laneige’s expertise in skin hydration and Evocus’s revolutionary approach to body wellness create a comprehensive solution for all-around hydration and well-being.
Laneige is well-known for its emphasis on skin hydration and has been conceptualised with the core purpose of promoting proper hydration for healthy and radiant skin. On the other hand, Evocus has gained recognition for its groundbreaking approach to maintaining body hydration.
By merging these two areas of expertise, the collaboration aims to create a comprehensive solution that addresses hydration and well-being from a holistic perspective. The primary objective of this partnership is to underscore the importance of proper hydration, not just for the skin but for overall well-being.
Many influential people, including, David Warner, David Miller, Sara Ali Khan, Malaika Arora, Karan Johar, Manish Malhotra, Gauri Khan, Kajal Aggarwal, Shruti Haasan, Dinesh Karthik, Sai Sudharsan and a few other celebrities & athletes, have also been seen spotted and praising Evocus Alkaline Water due to its health benefits.
“This collaboration is an exciting fusion of our shared values and expertise. We believe that true beauty and wellness radiate from within, and with EVOCUS, we can now provide a comprehensive solution that caters to the hydration needs of our consumers from head to toe said AmorePacific Group assistant director and head of marketing and training Mini Sood Banerjee, ’’.
“We are thrilled to join forces with Laneige for this remarkable collaboration. Together, our brands bring an unparalleled fusion of skincare expertise and hydration innovation. Get ready to elevate your skincare and hydration journey like never before, said PR, Evocus head of digital marketing & Zulkarnain Shaikh,’’.
This Collaboration will feature the Laneige Water Bank Collection along with Evocus alkaline clear mineral water. Evocus alkaline mineral water represents a remarkable blend of enhanced minerals and alkaline water, meticulously crafted to achieve a unique composition.
Meanwhile, the Laneige Water Bank Collection is infused with mineral-enriched water, strategically formulated to restore and balance the skin’s inherent moisture barrier. This results in a complexion that is revitalised, supple, and radiant. Offering an array of products, including moisturisers, serums, and masks, the Laneige Water Bank range presents an ideal solution for those seeking to replenish their skin’s hydration and attain a vibrant, luminous appearance. Elevate your skincare regimen today with the exclusive range.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
