Brands
Komerz acquires Glassbox to launch creative commerce model in India
Brand storytelling meets AI-driven distribution as Komerz targets $345bn digital market
MUMBAI: London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, creating a single integrated system that blends creativity, distribution, and measurable sales.
The move introduces a new “creative commerce” model, combining AI-powered infrastructure, brand strategy, and performance measurement within one platform. By connecting upper-funnel brand building with lower-funnel conversion and repeat purchases, the combined entity aims to provide brands with a seamless growth engine.
Komerz Global CEO Ramesh Krishnamurthy said, “Creative commerce must operate across the funnel. Contextual content, data-led activation and distribution must function as one accountable growth engine.”
Komerz global COO Siddharth Shankar added, “Creative without distribution is theatre. Distribution without brand equity is discounting. Bringing both together lets brands build equity while driving measurable growth.”
Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works across brand strategy, marketing transformation, and integrated communications. Bhattacharji said the integration reflects how “brand building must evolve from episodic campaigns to always-on, data-informed commerce frameworks.”
Komerz, valued around $330 million, operates across the UK, Europe, Asia, and North America. The acquisition will help multinational corporations manage complex global portfolios while enabling challenger and D2C brands to scale across India’s digital commerce market, projected to reach $345 billion by 2030.
With this deal, Komerz is strengthening its global “creative commerce” footprint, following its recent acquisition of US retail measurement firm Pathformance, and positioning itself at the intersection of creativity, commerce, and technology.
Brands
Tata Communications named Gartner WAN Leader for 13th consecutive year
AI-driven network upgrades and global expansion keep telecom major ahead
MUMBAI: Tata Communications has once again secured its place among the top global network providers, earning a Leader position in the Gartner Magic Quadrant for Global WAN Services 2026 for the thirteenth year running.
The recognition from Gartner highlights the company’s consistent performance in both strategic vision and execution, a rare feat in a fast-evolving connectivity landscape.
Over the past year, Tata Communications has doubled down on building what it calls a more intelligent and flexible network fabric. In simpler terms, this means networks that can adapt on demand, powered by artificial intelligence and analytics, to support businesses operating across geographies and industries.
The company has expanded its network-on-demand offerings, allowing enterprises to scale connectivity more easily across data centres and multiple cloud environments. It has also invested in next-generation fibre infrastructure and high-capacity 800G wavelength services to keep pace with the growing demands of AI-led cloud ecosystems.
Global reach remains a key focus. Tata Communications has extended its footprint through partner points of presence, enabling quicker deployment in new markets while strengthening last-mile connectivity through local collaborations.
Security, too, is getting a significant upgrade. The company has enhanced its Secure Access Service Edge capabilities to tackle emerging AI-driven cyber risks, including unauthorised data transfers. Looking ahead, it is also preparing to roll out quantum-safe encryption services based on post-quantum cryptography standards, aiming to future-proof enterprise data against both classical and next-generation threats.
Speaking on the milestone, Tata Communications executive vice president, core and next-gen connectivity services and chief technology officer Genius Wong said, “We are honoured to be recognised for the 13th consecutive year and deeply appreciate the continued trust our customers place in us. At Tata Communications, we will continue to transform our solutions so enterprises can build resilient, high-performance and intelligent digital foundations. With our future-ready, resilient and intelligent network fabric, enterprises can scale with confidence and thrive in an AI-powered future world.”
While industry rankings often come and go, a 13-year streak suggests more than just consistency. For Tata Communications, it signals a steady grip on a rapidly shifting global connectivity market and a clear ambition to stay ahead of the curve.
