MAM
Know the story behind Dussehra with Likee’s #HappyDussehra campaign
MUMBAI: Riding on the success of its popular campaigns such as #IAMINDIAN, and others, Likee has launched another innovative campaign #HappyDussehra to make the festival of Dussehra special for its Indian users. Likee, the pioneering global short video creation platform from Singapore based BIGO Technology is popularly known for its unique campaigns thatbring out the best in users' creativity. With the #HappyDussehra campaign, Likee aims to educate its users on the importance of Dussehra and reiterate the message behind the festival.
The campaign is spread over for ten days and will be throwing engaging challenges to the users each day. The users will need to move through different stages of the challenge to ultimately kill the three avatars of Evil. To participate, the users will need to create dramatic videos using special Dussehra stickers, filters, and music; and collect an army of 'likes' on the video(s) in each stage. The 'Likes' garnered will allow the users to exchange with the virtual weapons, which they can use to win over the Evil finally. Users can also share their Likee videos on the other platforms to gain more likes. Post completing the mission on the day of Dussehra, users will also qualify to win exciting prizes such as VIVO smartphone.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
