MAM
KlugKlug expands its global services to include LinkedIn and Snapchat
Mumbai: KlugKlug, a global SaaS platform for influencer marketing, announces the expansion of its services to include LinkedIn and Snapchat, reinforcing its commitment to providing comprehensive solutions to the evolving needs of brands worldwide. With a focus on enhancing influencer marketing capabilities and facilitating deeper engagement with audiences, KlugKlug’s integration of these platforms marks a significant milestone in their journey.
In response to market demands and insights gained from scaling operations globally, particularly in regions such as India and the Middle East, KlugKlug recognized the pivotal role of Snapchat in influencer-led social commerce and the growing significance of LinkedIn in B2B-oriented marketing. By incorporating these platforms into its suite of services, KlugKlug aims to empower brands with enhanced discovery and engagement opportunities, particularly in markets where these platforms hold substantial sway.
“Expanding our services to include LinkedIn and Snapchat underscores KlugKlug’s commitment to innovation and addressing the evolving needs of our clients,” said KlugKlug co-founder and CEO Kalyan Kumar. “We identified a growing demand for influencer marketing on these platforms and are excited to offer brands access to diverse audiences and engagement opportunities.”
The integration of LinkedIn and Snapchat into KlugKlug’s platform not only broadens the reach and impact of influencer marketing campaigns but also provides brands with unique opportunities for audience engagement and brand advocacy. With a database of influencers spanning multiple regions and demographics, KlugKlug enables brands to identify, engage, and track influencers effectively, driving tangible business outcomes.
“We are proud to be at the forefront of global influencer marketing solutions, including platforms like LinkedIn and Snapchat,” said KlugKlug co-founder and CPO Vaibhav Gupta. “Our platform’s unique capabilities and comprehensive approach to influencer marketing set us apart in the industry, enabling brands to achieve unparalleled success in their influencer marketing initiatives.”
KlugKlug’s expansion to include LinkedIn and Snapchat further solidifies its position as a leading innovator in influencer marketing. With a focus on delivering value-driven solutions and fostering enduring relationships with clients, KlugKlug continues to revolutionize influencer marketing, empowering brands to connect with audiences in meaningful and impactful ways.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
