MAM
Klugklug appoints Ruchika P. as Chief Business Officer to drive India market strategy
MUMBAI: Influencer marketing just got a shot of seasoned leadership. The global influencer marketing SaaS platform, Klugklug announced the appointment of Ruchika P. as its chief business officer (CBO) for India on 22 May 2025. The move signals the company’s aggressive growth plans in a sector rapidly shifting towards data-driven credibility and scale.
With more than two decades of experience across digital advertising, ad tech, and sales leadership, Ruchika joins Klugklug at a pivotal inflection point. She previously held leadership roles at Rezworx and Inshorts and led business development for Colombia Ads at Times Internet. Her deep engagement with media agencies like GroupM, Dentsu, IPG, Havas, and Publicis adds strategic heft to her new role.
“We’re pleased to welcome Ruchika as our chief business officer. The first aspect of her that caught our eye was something we internally call ‘Klug-ness’, which is about her being ‘a self-motivated ninja’, which is what her past has shown, and Klugklug is gunning for that and another trait – ‘radical transparency’ in all our engagements. Her leadership and structured thinking will be key in expanding our operations and reinforcing Klugklug’s values in the Indian market”, said Klugklug co-founder & CEO Kalyan Kumar.
Co-founder & CPO Vaibhav Gupta added, “Brands today are gradually realizing the importance of data science and tech in influencer marketing. With Ruchika’s experience, she brings a thoughtful mix of industry knowledge and new energy. Her grasp of what brands look for, along with her focus on structured, data-driven approaches, sits well for Klugklug’s growth in India”.
Ruchika said the role felt like a natural alignment. “I am excited to join Klugklug at such a pivotal time in its growth journey. The company has already shown a completely novel and audacious approach to influencer marketing, and this resonated with my experience and passion for driving real and impactful business outcomes & unlocking true value to every brand’s Influencer deployment. I am stoked to be a part of the talented team at Klugklug, especially since the Founders, who have been entrenched in the Influencer space for over a decade, and the growth of this category has only just begun”.
Klugklug currently serves over 200 Indian and global brands across FMCG, D2C, electronics, beauty, health, and e-commerce. Its AI-powered platform analyses more than 400 million influencers across 150+ countries, 35,000+ cities, and 160+ languages. With robust tools for audience insights, credibility scoring, and campaign intelligence, Klugklug is building transparency into every layer of the influencer marketing funnel.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
