MAM
Klug Klug redefines influencer marketing with 85 cent accuracy boost
Mumbai: In the dynamic realm of influencer marketing, where authenticity and precision are paramount, Klug Klug emerges as a game-changer. With a database boasting insights on over 250 million influencers, Klug Klug leverages cutting-edge AI-ML technology to provide marketers with a level of accuracy reaching up to an impressive 85 per cent. This platform is not just another data hub; it’s a comprehensive solution that empowers brands to navigate the influencer landscape with unparalleled efficiency and confidence.
Founders Kalyan Kumar and Vaibhav Gupta, visionaries in their own right, bring a wealth of experience from their digital marketing roots. With a track record of success, including the founding of ‘Social Catalyzers’, they recognised the industry’s need for a platform that addresses the core challenges faced by brands engaging in influencer marketing.
Influencer marketing is a multifaceted endeavour, encompassing everything from pinpointing the right advocate for a brand to ensuring their values align seamlessly. Klug Klug’s Influencer Discovery feature offers a real-time database housing millions of influencers, coupled with 15 advanced filters, enabling marketers to effortlessly zero in on the perfect match for their campaigns worldwide.
Indiantelevision.com in an email interaction spoke to KlugKlug co-founder and CPO Vaibhav Gupta
On KlugKlug’s establishment
On KlugKlug sourcing and verifying data on millions of influencers
KlugKlug utilises AI-ML technology to source and verify data on millions of influencers across various social media platforms, including Instagram, YouTube, and TikTok. Their extensive database ensures that they can provide up to 85 per cent accurate insights about these influencers. This level of accuracy sets them apart in the industry, giving brands and agencies confidence in their influencer marketing decisions.
On the founders’ inspiration behind creating KlugKlug and entering the influencer marketing space
The founders created KlugKlug to address the transparency and credibility issues in influencer marketing. They recognised the challenges brands faced in determining the authenticity of influencers and the lack of industry standards. KlugKlug aims to provide a solution to these problems.
On KlugKlug contributing to the growth of the Indian influencer marketing industry
KlugKlug has played a pivotal role in advancing the Indian Influencer Marketing industry. By offering accurate AI-ML-led data and insights about influencers, they have empowered brands and agencies to make data-driven decisions. This, in turn, has led to more successful influencer marketing campaigns and increased the prominence of influencer marketing as a key component of digital marketing strategies in India.
On KlugKlug adapting to changes in social media platforms and their algorithms, which can impact influencer marketing effectiveness
To adapt to changes in social media platforms and algorithms, KlugKlug continuously updates its data and algorithms. This ensures that brands can navigate the evolving landscape of social media effectively. By staying ahead of the curve, KlugKlug ensures that influencer marketing remains a potent tool for brands, even as social media platforms introduce new features and algorithms.
On KlugKlug differentiating itself from other influencer marketing platforms in terms of accuracy and depth of insights
KlugKlug differentiates itself from other influencer marketing platforms through its commitment to accuracy and depth of insights. Their platform’s ability to provide up to 85 per cent accurate insights sets it apart, ensuring that brands can select influencers with confidence. KlugKlug is dedicated to solving the issue of ‘true’ and instant searchability for influencers with relevant audiences, which significantly improves campaign efficiency.
On KlugKlug’s approach to influencer insights and audience overlap contributing to more effective influencer selection for campaigns
KlugKlug’s approach to influencer insights and audience overlap is crucial for effective influencer selection. By ensuring that influencers align with a brand’s target audience and values, KlugKlug contributes to more successful influencer marketing campaigns. Brands can engage with influencers who genuinely resonate with their audience, leading to higher engagement and better results.
On the key benefits of using KlugKlug for data-driven influencer marketing strategies
Using KlugKlug for data-driven influencer marketing strategies offers several key benefits. Brands gain access to accurate and comprehensive influencer data, allowing for informed decision-making. This accuracy translates to improved campaign efficiency, as brands can confidently select the right influencers. Additionally, KlugKlug’s ability to adapt to changing trends ensures that brands stay relevant in the dynamic world of social media marketing.
On KlugKlug staying updated with the latest trends and best practices in the influencer marketing industry
On kind of reporting and analytics that KlugKlug provides to brands for tracking the performance of their influencer marketing efforts
KlugKlug provides brands with comprehensive reporting and analytics to track the performance of their influencer marketing efforts. Brands can measure key metrics such as engagement, reach, and conversion rates, allowing them to assess the success of their campaigns accurately.
On KlugKlug measuring the effectiveness and ROI of influencer marketing campaigns
On their previous experience in digital content marketing influenced the platform’s development
The founders’ extensive experience in digital content marketing has been instrumental in shaping KlugKlug’s development. Their emphasis on accuracy and in-depth insights stems from a deep understanding of the importance of data-driven decision-making in the digital marketing landscape. This experience has been a driving force behind KlugKlug’s commitment to providing top-notch influencer marketing solutions.
On future developments or features that can we expect from KlugKlug in the coming years
Looking ahead, KlugKlug aims to create advanced AI-powered tools that enhance the efficiency of influencer marketing processes. They also plan to provide brands and marketers with even more data-driven insights. Additionally, KlugKlug intends to expand its services to new markets and industries, catering to the growing demand for influencer marketing. As the influencer marketing industry is projected to experience significant growth, KlugKlug is poised to play a pivotal role in its evolution, empowering brands to achieve their marketing goals.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
