Ad Campaigns
Kit Global dials into Telegram Ads as official partner in India
MUMBAI: Talk about sending the right message. Kit Global has become the official partner for Telegram Ads in India, giving advertisers direct access to the fast-growing platform’s unique ad solutions.
The international 360 degree marketing player is promising brands a smoother ride into Telegram territory with perks like local onboarding, multilingual support and real-time market insights. For marketers weary of crowded feeds and banner fatigue, Telegram’s opt-in channels are pitched as a fresher, cleaner way to reach audiences who actually want to hear from them.
“At Kit Global, we’ve always been proud to be at the forefront of market change. We embrace innovation rather than relying on what’s already known,” said chief executive, Olga Dulinskaya. She added that the tie-up gives clients confidence that every campaign rides on opportunities designed for today’s fast-changing digital world.
For Telegram, the move could broaden its appeal among Indian advertisers eager to cut through the noise. Instead of chasing disengaged scrollers, brands can speak directly to niche, interest-led communities. For Kit Global, which already runs high-performing campaigns across fintech, gaming, e-commerce and entertainment, the partnership reinforces its positioning as a future-ready marketing outfit.
As India and Southeast Asia power the next wave of internet growth, Kit Global is betting that Telegram Ads will be a channel worth watching. After all, when it comes to winning engagement, sometimes it pays to be on the same wavelength.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
