MAM
Kings XI Punjab adds Top Ramen as sponsor for IPL 8
MUMBAI: Ahead of the first match of the team, Kings XI Punjab has brought on board Top Ramen as the Official Noodle Partner, taking the total number of sponsors and partners on board to 21 in the Indian Premier League (IPL).
Kings XI Punjab COO Fraser Castellino said, “We would like to welcome Top Ramen as our Official Noodle Partner for IPL Season 8. It is always a pleasure to collaborate with like-minded companies that share the same synergy as ours. Both the brands represent youth and vibrancy and these attributes resonate very well with the franchise. Therefore, we hope for a long lasting and mutually beneficial partnership and are looking forward to a great cricketing season.”
Kings XI Punjab will play their first match on 10 April, 2015 against Rajasthan Royals at MCA International Stadium in Pune.
As was earlier reported by Indiantelevision.com, Kings XI Punjab has associated with brands like Tata Motors Prima, DCB Bank, Royal Stag, Manforce, Pan Parag – Mouth Freshener, Woo, Homeland Heights, BlippAR, CashUrDrive, Best TV and T10 amongst others for the latest season of the IPL.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
