MAM
Kingfisher Airlines acquires designer coaches from Tata Motors
MUMBAI: Soon to be launched liquor Baron Vijay Mallya’s Kingfisher Airlines, today announced that it has inked a deal with Tata Motors for the purchase of a fleet of customised designer coaches to meet its ground transportation needs. These coaches are part of new range that was launched by Tata Motors today.
The coaches are being customised to meet Kingfisher Airlines’ exacting standards of guest convenience which the airline expects to provide when it launches later this year. The coaches will be used to ferry guests to the aircraft and back and have been designed with a view to extending the ‘Kingfisher Class’ experience even on the ground. The current order is for ten coaches.
Sharing Kingfisher Airlines’ approach to providing an equally pleasing experience while on the ground, president and chief operating officer Alex Wilcox said, “The on-ground experience is as important as the in-flight experience and by going in for a specially customized fleet, we hope to be able to extend the same comfort and experience on-ground and in-air. This purchase forms an important part of our ground infrastructure and takes us one step closer to the airline’s launch.”
Some of the features of the fleet of coaches include:
Low doorsills for ease of entry and exit with hand baggage;
Powerful air conditioning;
State-of-the-art audio system playing soothing music;
Low emissions;
High visibility graphics
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
