MAM
Kinetic elevates Rachana Lokhande, Charanjeet Arora as joint CEOs
MUMBAI: WPP’s media planner and digital innovator of outdoor advertising agency, Kinetic India has elevated Rachana Lokhande and Charanjeet Singh Arora as joint CEOs.
Lokhande and Arora will replace Suresh Balakrishna who resigned earlier in July.
Prior to the elevation, Lokhande was working as the vice president of trading and operations at Kinetic India while Arora served as senior vice president for clients.
Kinetic’s Global CEO Marc-Antoine de Roys says, “I want to thank Suresh for his great work at Kinetic. It is because of his leadership and succession planning that we are in a position to have consistency as he transitions out of the organisation. Rachana and CJ are proven leaders at our company who have earned the trust and respect of our employees, vendors and clients. Their service, history, and accomplishments made this an easy decision.”
Before joining Kinetic India, Lokhande worked with IPG and R K Swamy BBDO. Arora has worked for Posterscope, IPG and Reliance Broadcast.
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
