MAM
Kinder Joy introduces ‘Kinder Joy Diwali Wonder Box’
Mumbai: As Diwali approaches, Ferrero India has launched a new campaign to introduce the “Kinder Joy Diwali Wonder Box” as a premium gifting option, especially for kids. The new offering revolves around the concept of kids’ gifting during festivals.
The campaign continues to build on the tagline of ‘#KhaokheloKhushRaho.’ The TVC aims to showcase the moments of happiness in the lives of kids during the festive season.
Kinder Joy’s limited edition Diwali Wonder Box packs will have multiple inclusions ranging from kinder eggs to engaging puzzles to Diwali merchandise. On scanning the QR code on the exclusive Diwali share pack or logging on tokinder.com, children will have access to the Kinder digital hub that will unravel the magical world of Kinder.
Through the entire edutainment journey, the kids will be able to navigate through an exciting new world of stories, comic books, DIY activities, and filters-all inspired by the traditions based on Diwali. To keep up with the festive spirit, the Wonder Box would also include DIY kinder toran, Diya, a Diwali greeting card, and a lantern.
Commenting on the launch of Diwali Wonder Box, Kinder India brand head Amedeo Aragona said, “Festivals are equally exciting for kids as much as for adults. Taking this thought into consideration, we aim to spread happiness by highlighting kids’ gifting during the festive season. This time, with the special Diwali packs, we seek to create wonderful memories for the kids and aim to make sure they also have fun while understanding the significance of the festival with Kinder Digital Hub.”
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
