MAM
KidZania India aims to become the largest market in the world
Mumbai: KidZania India, the renowned award-winning global indoor theme park, proudly announces its 10-year anniversary of providing innovative edutainment experiences to young visitors and families. Over the past decade, KidZania India has continued to make waves with its “Edutainment” concept, a combination of education and entertainment enabling children to experiment with different professions inspiring creativity, education, and fun through its unique role-playing activities, and the celebrations are set to mark this remarkable milestone.
KidZania president & CEO Xavier Lopez Ancona said, “From observing children worldwide, I marvelled at the commonalities in their behaviours and play. The insatiable curiosity and love for hands-on, experiential learning sparked KidZania’s vision. I imagined a realm where education seamlessly blends with entertainment—a harmonious fusion. KidZania embodies the belief that learning should be exhilarating; where young minds engage in lifelike scenarios, make choices, and understand the value of teamwork. As we celebrate 10 years of KidZania in India, our mission remains steadfast: to equip future leaders with a platform igniting exploration, nurturing creativity, and unlocking the joy of discovery. In this nurturing space, we empower tomorrow’s trailblazers.”
Sharing his thoughts on KidZania’s journey in India, KidZania India founder and promoter Paras Chandaria said, “Our investment choice in KidZania goes beyond finances; it’s an investment in the future of education, entertainment, and the next generation of leaders. In a rapidly evolving world, innovative learning approaches are vital to engage young minds while preparing them for tomorrow’s challenges. KidZania aptly fulfils this need by offering immersive experiential learning that not only entertains but also imparts essential life skills such as decision-making, collaboration, and problem-solving. This investment is a belief in nurturing young minds for a brighter and more capable future, and we’re thrilled to contribute to this transformative journey.”
Throughout its journey, KidZania India has maintained strong brand partnerships that have contributed to collaborative success. Starting with brands like Parle, synonymous with KidZania India for the longest period, has been an integral part of the park’s growth. Alongside, KidZania India has welcomed new brand partnerships with industry giants like TVS and Mahindra Lifespaces, enhancing the range of experiences for its visitors. KidZania now boasts 24 purpose partners, each contributing to the diverse and engaging activities children can explore.
“We have seen a gradual recovery after the pandemic, footfalls are returning to pre-pandemic levels across both our centres. Footfalls have presently touched around 7.2 million over the last 10 years. Over the next two years, we will be looking at spreading out in five additional markets starting with Bangalore, Ahmedabad, Hyderabad, Chennai and Pune. The formats may vary depending on the locations we finalise, wherein we may have smaller centres. In the next eight to ten years, India will become the largest market for KidZania across the world, with at least seven to eight centres surpassing Mexico with four centres. Similarly, Tier two markets and upcoming towns with a high density of children will be tapped into”, Chandaria added.
The anniversary celebrations were marked by a series of events that captured the essence of KidZania India’s journey. The day commenced with a heartwarming welcome song performance, showcasing the energy and enthusiasm that has defined the park’s spirit over the years. The festivities also included a special felicitation ceremony, where old employees, media partners, and promoters who have been integral to KidZania India’s growth were honoured for their enduring contributions. This gesture aimed to recognize and celebrate the collaborative efforts that have shaped KidZania India’s success story.
KidZania India has indeed marked a ten-year-long journey of impacting young minds positively and encouraging them to explore, learn, and dream big. The celebration of this milestone reflects the park’s commitment to fostering a generation of creative thinkers, problem solvers, and future leaders.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
