Brands
Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador
MUMBAI: Kiara Advani has added another feather to her stylish cap this time with a hint of floral and a splash of amber. The movie actress has been named the new face of premium fragrance brand Vanesa, stepping into a role that celebrates individuality, grace and modern femininity.
With her effortless poise and magnetic screen presence, Kiara’s journey mirrors the brand’s ethos: empowering women to embrace their true selves, unapologetically. Her signature scent preferences fresh and floral by day, warm and musky by night are now set to inspire a new chapter in Vanesa’s fragrance story.
Expressing her excitement, Kiara Advani said, “I’m beyond thrilled to be associated with Vanesa. For me, confidence is about embracing my true self, owning my strengths and vulnerabilities, and walking through life with authenticity. This is what makes working with Vanesa so special, as the brand celebrates individuality, and that’s something I truly believe in.”
Hamilton Sciences Pvt. Ltd MD & CEO Saurabh Gupta said, “We are delighted to welcome Kiara Advani to the Vanesa family. Kiara embodies the essence of our brand with her elegance, charm, and relatable appeal. Her journey and personality perfectly align with Vanesa’s philosophy of celebrating individuality and modern femininity. We believe this collaboration will inspire women to embrace their individuality with confidence.”
The move signals Vanesa’s intent to expand its emotional resonance with young Indian women who see fragrance as an extension of identity. Building on its legacy, which began with former ambassador Kareena Kapoor Khan, the brand is evolving with a fresh, contemporary appeal.
As the face of Vanesa, Kiara is expected to front new campaigns and inspire a fragrance collection that captures the many moods of the modern woman bold, beautiful and completely herself.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
