MAM
Kiara Advani roped in as the brand ambassador for GALAXY chocolates
Mumbai: Bollywood actress Kiara Advani has been signed as the brand ambassador for global confectionery major Mars Wrigley’s iconic global brand, GALAXY chocolates.
The company made the announcement in collaboration with the Indian actress via her official social media pages with a teaser video. The announcement was followed by a TVC wherein the actor is seen in a whimsical setting indulging in the smoothness of GALAXY chocolates, deriving pleasure with every bite.
Talking about the latest association, Mars Wrigley India director marketing Varun Kandhari said, “We are really delighted to have Kiara as the face of our globally loved GALAXY chocolate in the India market. Her elegance and charm seamlessly compliment the brand’s persona. Through this latest campaign featuring Kiara Advani, we bring to life the effortless pleasure GALAXY chocolates deliver with their signature smooth recipe. Through our associations and portfolio, we have been continuously driving relevance for our GALAXY chocolates in the minds of the Indian consumer. With this new development, we intend to further strengthen affinity toward GALAXY chocolates as an iconic chocolate brand that is loved all over the world for its smooth chocolate experience.”
The latest TVC has been conceptualised by the brand’s creative agency, DDB Tribal. The film brings alive how mundane moments in daily life can be made pleasurable as soon as the smoothness of the GALAXY chocolates takes over. In the ad film, Advani is seen in a playful hide-and-seek gesture between her and the moon as the latter casts a spotlight on the GALAXY chocolate and is fixated on it, showcasing the out-of-this-world experience that the chocolate promises thereby establishing itself as the brand of choice for pleasure seekers across the country.
Expressing her enthusiasm for the new association, Advani added, “The only sweet craving I have is for chocolate, I love indulging, even if it’s a small piece of chocolate after every meal. Chocolate has a far more deeper place in all our hearts as it denotes our childhood memories. This association holds a special place in my heart as I am a loyal consumer of GALAXY chocolate and you will always find a bar or two in my refrigerator. It brings me immense happiness to be part of such an iconic and globally loved brand.”
Speaking on the latest campaign, DDB Tribal creative head Iraj Fraz said, “GALAXY Chocolates’ global platform of #ChoosePleasure is reincarnated with a Star and the Moon: Kiara Advani is here to lend her charm for the smoothest chocolate ever. The campaign was shot in the streets of Istanbul and features an original blues soundtrack. This is not a film to be described in words. There should be no explanation of the plot. No summary of the story. This is a film to be just watched, consumed, and enjoyed. So, here’s what we urge – #ChoosePleasure, pull out your earphones and watch it on a large screen.”
Launched in the year 2013 in India, GALAXY chocolates deliver a uniquely pleasurable experience of rich milk chocolate combined with Mars Wrigley’s signature smooth recipe. It is the preferred brand for many people across the world who relish the smooth texture that imbibes the goodness of chocolate flavor with a creamy texture.
Embed: https://www.youtube.com/watch?v=j1-fq60zGVU
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
