Brands
Kiara Advani joins Mohey as its new brand ambassador
Mumbai: Vedant Fashion Ltd.’s womenswear brand Mohey named Kiara Advani as its new brand ambassador with their ongoing campaign “#DulhanWaliFeeling.”
The newly launched ad film, which was conceptualised and executed by Shreyansh Innovations, depicts the era of the modern-day bride and how weddings are a big day for them. Advani is pictured celebrating the new era of the contemporary Indian bride while wearing a gorgeous lehenga from Mohey’s most recent bridal collection.
Kiara is seen replacing all the gifts she got for her wedding with her most prized possessions. She gets her first doll, her tennis racket that helped her beat her father, her old notebooks, and everything that holds more meaning and memories in her new home. With the help of her new husband and father-in-law, Kiara is able to replace all the new gifts that she finds meaningless next to her old possessions. While leaving in the car, her mother asks her why she is taking old items to her new house, to which Kiara joyfully answers, “Naye ghar ko apna ghar banaane.”
The movie shows the cluster of emotions a bride experiences on her special day and how these old items hold a special place in their hearts. They want to carry their memories with them; it’s her “#DulhanWaliFeeling.”
Speaking of her association with the brand, Advani said, “I am so excited to be associated with Mohey, a brand that not only celebrates weddings but also its brides and their individuality. Personally, I love weddings! I can feel the joy every wedding brings in the hearts of new brides, their families. It’s important that the brides feel comfortable in their own skin and be their true selves on their big day. This campaign beautifully encapsulates the “#DulhanWaliFeeling” and we hope it strongly connects with all the new brides.”
“Advani, whilst deeply rooted with her tradition, is also the new age Indian woman that brings out our powerful messaging in the most confident manner. Mohey has been conceptualised for the confident and bold Indian brides who live life to the fullest, and we believe the essence of our “#DulhanWaliFeeling” has been beautifully portrayed by Advani,” Vedant Fashions Ltd. chief marketing officer Vedant Modi commented on the new brand ambassador.
Shreyansh Innovations founder and director Shreyansh Baid said, “In keeping with the spirit of Mohey, we have yet again celebrated the views of a modern bride. Advani delivers a message of freedom and choice in a very simple way when she chooses to carry some unexpected things with her as she leaves for her marital home. But these seemingly meaningless things hold priceless memories for her. This film shows a modern Mohey bride who decides to carry the love and comfort of her maternal home into her new house.”
Brands
India’s food culture takes a bold turn in 2025
From fusion desserts to experiential dining, four trends reshape how the nation eats.
MUMBAI: India’s plates just got a serious upgrade in 2025 because when tradition meets TikTok and fusion meets fitness, even the humble samosa starts feeling trendy. The Godrej Food Trends Report 2025 predicted several shifts in Indian eating habits, and the past year proved the forecasters right. From reimagined desserts to immersive dining experiences, Indian consumers showed they want authenticity, convenience, global flavours and health in equal measure.
Here are four trends that truly came alive in 2025 and are now shaping how India eats and dines:
1. Indian Desserts Get a Modern Makeover Traditional mithai found fresh life through fusion experiments. Cheesecakes, truffles and plated desserts inspired by classics like gulab jamun and rasgulla gained popularity, while chocolate-forward, fruit-led and lower-sugar options appealed to younger diners. According to the How India Eats 2025 report, desserts and ice-cream parlours were among the fastest-growing segments in organised food services. Examples: The Bombay Canteen’s Coffee Rasgulla Sundae and Le Chocolate Cakes and More’s Gulab Jamun Cake. Chef Aarohi Sanghavi of Maki Patisserie noted the shift toward seasonality and fresh Indian produce, while Chef Heena Punwani of Maska Bakery highlighted the appeal of flexible, weekend-special menus.
2. Social Media Becomes the New Menu Food discovery went fully digital. Instagram Reels, YouTube reviews and creator-led content heavily influenced dining choices, with food remaining one of the most consumed categories on social media. Restaurants began designing visually striking dishes specifically for shareability, while many diners found new spots through viral videos rather than traditional advertising. The How India Eats 2025 report revealed that over 75% of marketing spends by leading QSR chains now go toward digital channels. Cafes like Mokai and Candies became creator favourites, and brands such as Bastian Hospitality curated highly shareable pop-ups and events. Kavita Rajwade of IVM Podcasts emphasised how long-form storytelling helps decode food’s cultural and economic layers, while Pranav Joshi of Floydian Cookery admitted his page grew far beyond expectations.
3. Snacking Culture Goes Mainstream India’s love for snacks evolved into a full grazing lifestyle, with many opting for multiple small bites throughout the day instead of three structured meals. This shift spurred innovation in formats—from gourmet chips and fusion street food to protein-packed options. Restaurants responded with small-plate menus designed for sharing. The How India Eats 2025 report noted that late-night orders grew nearly 3x faster than dinner. Brands like The Whole Truth Foods and Green Snack Co. popularised clean-label snacks such as protein bars and roasted nuts. Madhushree Basu Roy of Pikturenama Studios predicted a mix of convenience, health consciousness and global influences, while freelance food writer Sharmila Vaidyanathan observed that consumers want the best of both worlds healthy options for routine snacking and traditional treats for special occasions.
4. Dining Becomes an Experience, Not Just a Meal The most noticeable shift was the rise of experiential dining. Consumers increasingly sought restaurants that offered more than good food, they wanted immersion, storytelling and chef-driven concepts. Venues like Papa’s in Mumbai (intimate tasting menus), Bombay Daak (theatrical regional flavours) and Masala Library (modernist presentations) turned meals into memorable events. Tasting menus, themed pop-ups and chef collaborations became more common, transforming dining out into entertainment. The How India Eats 2025 report highlighted how experience-led formats and storytelling are key to attracting younger diners. Chef Karan Upmanyu of ParTTwo in Bengaluru observed that new outlets are breaking away from rigid formats, focusing instead on creating relaxed spaces where people simply enjoy spending time.
As 2026 unfolds, these trends suggest India’s food culture is no longer just about what’s on the plate, it’s about how the plate makes us feel, connect and remember. From a quick Reel-inspired snack to a full theatrical dining experience, Indian diners are voting with their forks for food that is both rooted in tradition and unafraid to experiment. The table, it seems, has never been more exciting.
