Ad Campaigns
Kiara Advani and PV Sindhu join hands with Stayfree
Mumbai: To mark Daughter’s Day, Stayfree, one of India’s leading brands in menstrual hygiene, along with its Brand Ambassadors, Kiara Advani, and PV Sindhu are championing the importance of parents talking to their sons about periods. Kiara Avani, India’s leading actress and PV Sindhu, Badminton World Champion took to social media to encourage their followers, especially parents to talk to their sons from a young age about menstruation and encourage open conversations around periods.
Stayfree with its ‘This Daughter’s Day, Talk to Your Sons’ campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about menstruation are simply normal and natural. This campaign is an extension of the brand’s ‘It’s Just a Period’ initiative which aims to break barriers and foster open discussions around menstruation starting with the people who matter most to a young girl – her family.
Through Instagram posts, Kiara highlights the importance of parents having open conversations with their sons about menstruation from an early age. PV Sindhu also emphasizes the need to educate boys about periods. Drawing lessons from the sports arena, she mentioned the importance of a minute in altering her game and how a minute of conversation can bring a change in the mindset of our society towards menstruation. To further champion this important issue, Sindhu encouraged her fans to take a pledge to talk to their sons, to reassure them that it is normal, and it’s just a period!
Commenting on Stayfree’s campaign, Kenvue marketing and essential health business unit head Manoj Gadgil said, “Over the years, Stayfree has been committed to normalizing period conversations to create a world where no girl feels shame, discomfort and fear about her periods. The brand strives to break barriers, eliminate taboos, and encourage an open dialogue around menstruation. This Daughter’s Day, we are delighted to join hands with our brand ambassadors to amplify this important message to create a more emphatic and informed society.”
Recently, Stayfree was recognised for its impactful ‘This Daughter’s Day Talk to Your Sons’ campaign at the 8th edition of the IndIAA Awards for Creative Excellence by the India Chapter of the International Advertising Association (IAA), in the ‘Voice of Change’ category.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
