MAM
Kia India announces new CSO and CBO
MUMBAI: Kia India, the premium automobile manufacturer, has announced a major leadership reshuffle with the appointment of Sunhack Park as chief sales officer (CSO) and Joonsu Cho as chief business officer.
In his new role, Park will spearhead Kia India’s sales strategy, focusing on sustainable growth, operational efficiency, and market expansion. With over 28 years of global automotive experience, he has previously held senior positions at Kia headquarters in South Korea, as well as in the Middle East & Africa and India.
As chief business officer, Cho will lead business strategy, production planning, export logistics, and strategic partnerships, driving operational excellence across divisions. Cho brings with him more than 32 years of leadership experience across Australia, the UK, and Europe.
Expressing his excitement, Park said in a statement, “I am privileged to take on the role of chief sales officer. This is an exciting phase for the brand as we continue to expand in a dynamic market. My focus will be on driving sales growth, optimising efficiency, and strengthening our dealer network.”
Echoing the sentiment, Cho added, “I am honoured to assume the role of chief business officer. Kia India has made remarkable progress, and my goal is to develop strategies that sustain growth and operational excellence.”
With these leadership changes, Kia India reaffirms its commitment to innovation, efficiency, and long-term growth in the Indian automotive market.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
