Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
Brands
Charlotte Wolf Tarfa named Coca-Cola VP people & culture – India & Southwest Asia
Takes charge of people strategy across India and Southwest Asia
MUMBAI: Charlotte Wolf Tarfa has been appointed vice president, people and culture for India and Southwest Asia at The Coca-Cola Company, stepping into a role that sits at the heart of the beverage giant’s growth playbook for the region.
In her new position, Tarfa will lead the people strategy across India and Southwest Asia, aligning talent, culture and leadership development with the company’s long term ambitions. Her mandate also includes building diverse, skills based leadership pipelines to support the business as it scales.
Announcing the move, she said she was proud to take on the role and partner with teams across what she described as a dynamic region.
Tarfa brings more than a decade of global human resources and talent development experience to the post. She has spent over four years with Coca-Cola, most recently serving as vice president, global talent strategy and succession, where she worked closely with senior leadership to shape talent plans across more than 200 markets.
Before that, she held senior talent and development roles within the company’s global functions, supporting thousands of employees worldwide. Earlier in her career, she spent six years at InterContinental Hotels Group, where she led corporate learning, leadership development and HR business partnering for global teams.
With experience spanning talent strategy, organisational transformation and leadership development, Tarfa now takes on one of Coca-Cola’s most dynamic markets, where people and culture are expected to be as central to growth as the brand’s iconic red label.
