AD Agencies
KFC India taps into MarTech expertise of PivotRoots to enhance customer lifecycle
Mumbai: Looking to enhance customer life cycle and optimise lifetime value across offline stores and online touchpoints, one of the world’s most loved quick service restaurant (QSR) brand KFC India has partnered with PivotConsult, the MarTech arm of PivotRoots – a Havas Company.
As part of the mandate, PivotConsult will deploy data-driven customer segments and campaigns for KFC India, enabling the brand to deliver an enhanced customer experience.
Commenting on the partnership, KFC India chief marketing officer Aparna Bhawal said, “As a brand, KFC is constantly working towards improving ease, access, and value for our consumers. Our partnership with PivotConsult is a testament to this commitment. We look forward to unlocking newer engagement opportunities & further improving customer lifetime value with this partnership.”
“It is an exciting time to partner with KFC India and take the brand through its next chapter of growth and transformation. With PivotConsult at the helm, managing the customer lifecycle, the blend of strategy, creativity, data, and technology will help KFC India craft omnichannel, personalized customer journeys, drive acquisitions, and increase customer lifetime value,” said PivotConsult global business head Yogesh Kothari.
“By implementing customer experience with marketing technology and leveraging customer lifecycle management strategies, PivotConsult is helping Indian brands boost marketing efficiency and increase their customers’ lifecycle value, paving the way for sustainable business growth,” said PivotConsult business head Abhimanyu Vyas.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
